How to Thrive as a Programmatic Consultant
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepr...
20 Joulu 202141min
Creating Inclusive Workplaces (with Corean Canty)
The adtech industry has been working through a 'Great Resignation' this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusiv...
15 Syys 202136min
Test Cookieless Targeting...Now! (with Angelina Eng)
Even with Google's recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers...
28 Kesä 202143min
How to Lead a Digital Agency (with Mitch Joel)
Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it's more challenging than ev...
28 Touko 202150min
How to Pitch Digital Innovation (with Walter Geer III)
The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowe...
29 Huhti 202137min
Considering Cookie Loss & Privacy Law (with Pedro Pavon)
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new way...
30 Maalis 202140min
Is it Time to Bring Programmatic In-House? (with April Weeks)
In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, ...
28 Tammi 202126min
Committing to Professional Growth (with Jeff Smith)
These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to dev...
28 Loka 202029min
