How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability
eCommerce MasterPlan17 Maalis 2025

How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.

They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.

Hit PLAY to hear:

  • 🚀 How a B Corp eCommerce business builds sustainability into its core strategy
  • 🌱 The secret to helping customers make greener choices—without forcing them
  • 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses
  • 💰 How cutting carbon can actually save your money
  • 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!)

Key timestamps to dive straight in:

[04:01] Unexpected career pathways.

[07:26] B Corp planning and priorities.

[12:35] "Seed Bank: Empowering Vegan Cooking"

[14:15] Focusing sustainability efforts in B Corps.

[19:47] Double materiality: cost and risk analysis.

[23:33] "Embracing Business Sustainability Strategies"

[26:01] Listen to Jane’s Top Tips!

Full episode notes here: https://ecmp.info/534

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