James Avery on Scaling to 3 Billion Requests Per Day - Episode 51

James Avery on Scaling to 3 Billion Requests Per Day - Episode 51

James Avery is the founder and CEO of Adzerk. Adzerk is the next generation of publisher ad serving. It's built to be faster, easier to use, and comprehensive than anything on the market today. Adzerk helps you build the exact server you want; through their ad serving APIs, they allow developers to build and scale innovative, server-side ad platforms without reinventing the wheel.

James originally started Adzerk back in 2010, FTPing files up to an IaaS VM, and now he has a whole team and receives 3 billion requests per day! If you want to know how he did it, tune in to hear James as he explains how he started his company from the ground-up, how he scaled it, some of the early problems they ran into and how they resolved them, and his tips for developers looking to scale their systems!

Topics of Discussion:

[:40] Be sure to visit AzureDevOps.Show for past episodes and show notes!

[:48] Jeffrey gives some announcements and lets you know where to get a hold of his book, .NET DevOps for Azure.

[1:47] Jeffrey welcomes on today’s guest, James Avery!

[2:28] James tells his story and speaks about his path toward starting his own company, Adzerk.

[11:52] How long did Adzerk’s original three servers last before their next bottleneck?

[13:00] James speaks about how receiving financing, finding their market, scaling their business, and finding their focus helped shape Adzerk into what it is today.

[15:00] How Adzerk’s ad serving APIs work and how they work with the development teams of other companies to build on top of their APIs.

[16:46] A word from Azure DevOps sponsor: Clear Measure.

[17:13] How did James go from being the only developer to building an entire software engineering team at Adzerk?

[19:12] After getting up to hundreds of millions of requests per day, James speaks about the next problems they ran into and how they resolved them.

[23:55] Jeffrey and James speak about the common problem that is managing data and moving data from one place to another.

[25:15] James shares some of the mistakes that made early on with SQL Server.

[26:27] Why AWS and not Azure?

[29:46] Why did it look like when James realized that his manual process was not working and he needed an automated way to get changes out to the various servers in production and have a solid process where it can be done quickly?

[31:02] Do they have set times when they deploy or does it happen whenever it needs to?

[32:21] What advice would James give to managers on how to ask the right questions to get the information that they need from their employees.

[35:11] James leaves listeners who want to scale their own systems with some tips!

[37:00] Jeffrey thanks James for joining him on the podcast!

Mentioned in this Episode:

Azure DevOps

Clear Measure (Sponsor)

.NET DevOps for Azure, by Jeffrey Palermo

bit.ly/dotnetdevopsproject

bit.ly/dotnetdevopsbookforcommunity — Visit to get your hands on two free books to give away at conferences or events!

Microsoft Build

James Avery (LinkedIn)

Adzerk

Pluralsight

Stack Overflow

SQL Server

Ninject

Node.js

XML

JSON

Redis

Apache Hadoop

Amazon Web Services (AWS)

Dynamo

Amazon Redshift

Want to Learn More?

Visit AzureDevOps.Show for show notes and additional episodes.

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Raziel Tabib: GitOps - Episode 294

Raziel Tabib: GitOps - Episode 294

Raziel is the Senior Vice President of Codefresh at Octopus Deploy. He is an entrepreneur, technology enthusiast, and software developer at heart. He is the Founder of Codefresh and is passionate about accelerating the way software is disrupting our day-to-day life by simplifying the way we deploy applications.   Topics of Discussion: [2:23] When Raziel first got interested in making a difference in the industry. [3:05] The role of the software developer has evolved over time. [7:11] What is GitOps? [14:46] Overlap with the concept of infrastructure as code. [14:57] Simplifying software deployment using GitOps. [20:44] Why it’s an exciting time to be in software development. [22:55] What can we do with Codefresh? [25:24] Does Codefresh work with other infrastructure types? [26:29] Storing and managing application configuration and infrastructure code in separate Git repositories. [29:10] What are the most common reasons this infrastructure repository would have a commit pushed to it? [35:27] Codefresh joining Octopus Deploy.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Codefresh OpenGitOps   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

22 Huhti 202441min

Glenn Condron: .NET Web Development - Episode 293

Glenn Condron: .NET Web Development - Episode 293

Glenn is a Principal Product Manager for the App Platform team within the Developer Division at Microsoft, focusing on .NET. Before joining Microsoft, Glenn was a developer in Australia where he worked on software for various government departments.   Topics of Discussion: [2:47] Glenn’s career path. [6:33] The old .NET vs the new .NET. [8:09] .NET was initially Windows-only but is now being rebuilt as open-source, cross-platform software. [9:40] The evolution of .NET. [9:53] .NET core. [14:04] New features and ideas presented at .NET Conf. [16:26] Aspire. [18:58] Every piece of an Aspire solution uses open Telemetry as a standard. [19:26] Redis.  [27:15] Aspire knows all the “what’ and “how” to deploy to the cloud, without explicit cloud knowledge. [32:36] The intent of AZD. [36:57] Handling the components of Aspire. [40:21] How to add custom resources to Aspire. [41:00] Opinionated vs non-opinionated development in the .NET ecosystem.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Glenn Condron on New Capabilities on .NET - Ep 58 Glenn C GitHub DevBlogs Glenn C Building Cloud Native Apps with .NET 8 Introducing .NET Aspire   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

15 Huhti 202445min

Richard Hundhausen: Product Ownership - Episode 292

Richard Hundhausen: Product Ownership - Episode 292

Richard Hundhausen helps software organizations and teams deliver better products by understanding and leveraging Azure DevOps and Scrum. He is a Professional Scrum Trainer, Professional Scrum Developer, author of Professional Scrum with Azure DevOps (MS Press), and co-creator of the Nexus Scaled Scrum framework. As a software developer and consultant with over 30 years of experience, he understands that software is built and delivered by people and not by processes or tools.   Topics of Discussion: [3:03] Is it really that easy to teach developers? [3:34] Scrum implementation and best practices for developers and managers. [5:11] What is a Scrum trainer and developer? [6:40] Reminding teams to talk to each other and deliver value earlier. [6:47] Remembering not just the nouns, but the verbs: improve, collaborate, share, love the values, commit, have courage, be open, have focus, and be respectful. [8:39] The importance of having the right teams. [12:04] Improving software development efficiency through cross-functional teams. [13:47] The importance of being a self-managing team. [15:04] When we outsource everything to HR to find a good culture, that can perpetuate the “it’s someone else’s job” mentality. [15:24] Bigger companies vs. smaller companies. [17:44] Giving creatives the space to create. [21:09] HDD (Hypothesis-driven development) can help us learn early and adapt. [29:27] The importance of focusing on outcomes and impacts, rather than just measuring resources, activities, and outputs. [31:08] Outcomes and impacts are where we should be focused. [32:40] One percent of product owners using Scrum as intended? [33:27] Even if you don’t have a product owner, have someone who orders the work.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Accentient Upgrade Your Team Daniel Pink Practicing Hypothesis-Driven Development in Azure DevOps “Richard Hundhausen on Professional Scrum — Ep 100”   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

8 Huhti 202440min

Mads Torgersen: The Latest in C# - Episode 291

Mads Torgersen: The Latest in C# - Episode 291

Mads is the Lead Designer of the C# language and has been at Microsoft for 18 years. Prior to this, Mads was a professor and contributed to a language starting with J. He was previously on episode 164 of the podcast where he spoke about the latest on C# at the time.   Topics of Discussion: [3:40] The serendipitous career path Mads took that led him to C# and Microsoft. [6:17] Where are the high points of where the C# language has gone over the past six months? [7:40] Adding a unified syntax. [10:00] Primary constructors. [15:43] Some new features in C# are still too early to see their full impact, but we can still have hypotheses about how they will affect programming. [16:14] Non-nullable conversion. [21:45] Learning C# and its evolution. [23:24] The concept of everyday C#. [26:15] C# goals. [33:02] Does C# have a clear category? [39:41] Generative AI. [41:16] AI's impact on coding and the impact generative AI is having on development. [47:17] Will AI replace the career opportunities for developers? [51:21] Acknowledging the disruptive nature of AI with also the belief that it will lead to societal changes, including job displacement, and hopes for environmentally sustainable productivity gains.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Github.com/CSharplang Ep #164: Mads Torgersen on C#10 and .NET6 Microsoft C# documentation   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

1 Huhti 202452min

Mark Miller: Voice User Interface - Episode 290

Mark Miller: Voice User Interface - Episode 290

Mark Miller, is an eight-year C# MVP with strong expertise in decoupled design, plug-in architectures, and great user interfaces. He is the Chief Architect of the IDE Tools division at Developer Express, as well as the visionary force behind productivity tools like CodeRush. Mark is a top-ranked speaker at conferences around the world and has been creating tools for software for almost four decades. On top of all that, Mark also streams live C# and typescript coding and design on Twitch.TV/CodeRushed!   Topics of Discussion: [4:12] Mark’s passion for creating developer tools. [7:08] Why Mark loves developer tooling. [7:52] UI design and developer tools with a focus on efficiency. [10:35] Mark recounts his early days in UI. [12:41] AP testing is starting to grow in popularity. [13:38] User experience design evolution and paradigm shifts. [15:25] Using voice commands for coding and software development. [20:25] Using Azure Cognitive Services for fast file opening and accessibility in Visual Studio. [26:31] Voice-to-code technology and its potential impact on software development. [31:20] Coding and language use in software development. [33:04] Mark shares some code examples. [36:25] Using AI for voice commands and file management. [45:27] This release promises using simple expressions, but the technology is built to grow. [48:06] Customizing voice commands for Visual Studio, including mapping keys and volume thresholds.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo's Twitter — Follow to stay informed about future events! CodeRush Mark Miller — The Science of Great UI in Software Ep #212   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

25 Maalis 202454min

Richard Lander: Containerization and Linux - Episode 289

Richard Lander: Containerization and Linux - Episode 289

Richard Lander is a Principal Program Manager on the .NET team at Microsoft. He’s been with Microsoft since 2000, and working on .NET since 2003! Currently, he’s working on runtime features, docker container experience, blogging, and customer engagement. He’s also part of the design team that defines new .NET runtime capabilities and features.   Topics of Discussion: [4:31] Richard talks about the technologies that we should already be using and what we should be looking to adopt in the near future. [6:58] Azure services. [7:22] The benefits of using Aspire, and why people should be interested in using it. [14:00] What has Richard been working on over the last several years? [14:14] Improving container image size and reducing complexity in a.NET application. [19:52] Web Assembly and WASI, web assembly system interface. [23:48] Docker containers have a spec called OCI, open container initiative. [26:50] Canonical and building chiseled containers. [36:02] Nano-framework. [36:53] Using Raspberry Pi for edge computing and density in IoT projects. [41:38] Using Linux and Windows for development work. [46:55] Improving container image publishing experience in .NET.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Richard Lander on the New .NET Platform What is .NET, and why should you choose it? The convenience of .NET Announcing .NET Chiseled Containers   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

18 Maalis 202454min

Rockford Lhotka: Philosophy on Architecture - Episode 288

Rockford Lhotka: Philosophy on Architecture - Episode 288

Rockford Lhotka is VP of Strategy at Xebia and Chief Software Architect at Marimer LLC. He is the creator of the open-source CSLA .NET development framework, the author of numerous books, and regularly speaks at major conferences around the world. Rockford is a member of the Microsoft Regional Director and MVP programs.   Topics of Discussion: [3:36] Rockford’s career path at Xebia and consulting. [5:18] Building frameworks that stand the test of time. [6:38] Changes in the CLSA user base and the two major inflection points. [11:40] How Rockford thinks about the general spectrum. [16:14] The ways we can improve education include decades of previous experience and education. [17:15] We need to ask why more. [28:12] The job of an application architect. [30:15] The “layer cake” as a visual way to express the concept. [32:57] Separating business logic from user interface. [33:53] The need for practical tools and frameworks that make developing easier. [34:05] The five layers in the layer cake approach. [47:03] The beauty of consistent coding.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Lhotka CSLA Episode 210 CSLA.NET Rockford Lhotka LinkedIn Rockford Lhotka Rockford Lhotka Blog   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

11 Maalis 202450min

Jared Parsons: Designing C# and Testing a Compiler - Episode 287

Jared Parsons: Designing C# and Testing a Compiler - Episode 287

Jared Parsons, the Principal Developer Lead on the C# Compiler Team. Everybody tuning in probably uses his code on a day-to-day basis! Jared started at Microsoft 20 years ago as a Developer; moved on to become a Senior Developer; then the Principal Developer on Midori OS; and most recently, the Principal Developer on the C# Compiler Team, which he has been with since 2014.   Topics of Discussion: [3:14] Jared talks about his twisty career path. [5:29] What does designing a programming language look like? [6:18] The two features in C#. [10:30] The C# language design process. [14:09] How we get from ideas to designs and implementations. [16:02] Jared recommends resources to learn more. [17:34] Jared’s favorite convention for all the member types. [18:20] Primary constructors. [24:21] Is the entire compiler open source? [25:28] Thinking like a customer and pushing on the tools if needed. [30:33] How the process has changed over the years. [32:41] Jared’s favorite testing unit.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Jared Parsons on DevOps on the C# Compiler Team: Ep #53 Roslyn Github Roslyn Analyzers Github C# Language Github Jared on LinkedIn   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

4 Maalis 202435min

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