The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

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#ForeverFan #FanEngagement #MusicMarketing #TheManagersPlaybook


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Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

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Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

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In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your resea...

15 Helmi 202512min

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In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exce...

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Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

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