The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

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#ForeverFan #FanEngagement #MusicMarketing #TheManagersPlaybook


Jaksot(259)

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal...

14 Helmi 202516min

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extrao...

14 Helmi 20256min

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. G...

11 Helmi 20252h 46min

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the big...

27 Tammi 20251h 48min

 The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Car...

23 Joulu 20241h 55min

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

Jessie Reyez’s voice is unmistakable, but her journey to global recognition is a masterclass in grit, resilience, and relentless ambition. In this electrifying episode of The Manager's Playbook, hoste...

3 Joulu 20242h 23min

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

Director X is the embodiment of innovation, authenticity, and masterful storytelling. With a legacy built alongside some of the biggest names in music—think Drake, Rihanna, and Usher—Director X has r...

7 Marras 20241h 16min

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

Byron Wilson’s journey from a small-town dreamer to managing global superstars like Jessie Reyez and SonReal is nothing short of inspiring. In this episode of The Manager’s Playbook, Byron opens up ab...

23 Loka 20242h 3min

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