Ep. 2296 Juliana Colangelo interviews Gary Fisch and Scott Ades | Masterclass US Wine Market

Welcome to Episode 1310; Why you should be investing in native digital content Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About this Session: While different marketing campaigns have different goals, most share one thing in common, no matter the medium. The campaign runs, people did or didn’t see it, and that’s a wrap. Native advertising in the form of content marketing is different. Although a campaign may have a defined ‘window,’ most publishers who offer this type of marketing campaign allow the content to live on their website or podcast feed indefinitely. This allows well crafted campaigns to continue to reach new audiences for months, even years. We’ll explore this phenomenon through two mini case studies: Fontanafredda’s Barolo-centric campaign with VinePair in 2016 that still draws in thousands of new viewers every month, and E&J Gallo’s sponsorship of VinePair’s Wine 101 podcast. About the Speaker Adam Teeter Adam Teeter is the cofounder and CEO of VinePair, the most read publication about wine, beer and spirits in America. Since founding the publication in 2014 Adam has become recognized as an authority on how to make the drinks world accessible to everyone, and speaks regularly about the ever evolving media landscape. Prior to founding VinePair he was the head of growth and marketing for the news and politics publication Tablet Magazine. He is an adjunct professor at the Columbia School of Journalism, teaching courses on digital media, and the winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship. He holds an MBA from NYU Stern with a specialty in Marketing and Entrepreneurship and a BA in Journalism from Emory University. To find out more: Facebook: www.facebook.com/adamteeter Instagram: @adamteeter Twitter: @AdamTeeter LinkedIn: www.linkedin.com/in/adamteeter/ About the Moderator: Josh Malin is the President and Co-Founder of VinePair. Josh loves putting things together — websites, words, legos, and cases of wine. Prior to VinePair, Josh spent a few years helping to build Ez Texting, an NYC startup, into the leading provider of text messaging services to small businesses. Ez Texting was acquired in late 2012, by CallFire. Josh also co-founded MobileSmarts, one of the earliest (as in monophonic ringtones) and largest distributors of ringtones in North America. To find out more: LinkedIn: www.linkedin.com/in/joshuamalin/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!

16 Maalis 202323min

Welcome to Episode 1308, in which Cynthia Chaplin interviews Noell Dorsey in this installment of Voices, on the Italian Wine Podcast. About today’s guest: Noell is a Vinitaly International Academy Italian Wine Ambassador and a wine professional who has worked in the wine and hospitality industry for twenty years. She was part of the opening team at Island Creek Oyster Bar working in various roles before taking over as Wine Director in 2015. She has worked in Nantucket as a sommelier at Afterhouse Wine Bar and helped curate the new beverage program at acclaimed Moona Restaurant in Cambridge, MA. She is currently Cellar Manager at Bonham Skinner Auctions. She also is a Wine Educator at Commonwealth Wine School teaching various course levels as well as private tastings. She is a certified sommelier and holds a Level 4 certificate from Boston University’s Elizabeth Bishop Wine School. She recently participated in the Gita Scolastica program led by VIA in Sardinia and is a recent VinItaly Italian Wine Ambassador 2022. If you want to learn more you can by visiting: Instagram @ndorser Twitter @noell LinkedIn Noell Dorsey About today’s Host: Cynthia Chaplin is a VIA certified Italian Wine Ambassador, a professional sommelier with FIS and the WSA, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, she’s lived in Europe since 1990. Italian wine, in particular rosé, is her passion. She works with embassies, corporations and private clients, creating and presenting tastings, events, seminars and in-depth courses. Cynthia is a wine writer, a judge at international wine and sake competitions, she consults with restaurants and enotecas developing comprehensive wine lists and food pairings, and she advises clients who want to curate an Italian wine collection. She currently works for Vinitaly International in Verona as a Project Manager, Educator, and the host of VOICES Series on The Italian Wine Podcast, focusing on diversity and inclusion in the global wine industry. To learn more visit: Facebook: Italian Wines in English Instagram: kiss_my_glassx Linkedin: www.linkedin.com/in/cynthia-chaplin-190647179/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

15 Maalis 202326min

Welcome to Episode 1307 in which Marc Millon interviews Piero Mastroberardino of the Azienda Agricola Mastroberadino. This is part 1 of a 2 part episode. More about the winery: The Mastroberardino family has lived in the socio-cultural context of wine for over two centuries, based on the most reliable historical reconstructions. The first traces of the presence in Irpinia date back to the Bourbon land registry, in the mid- eighteenth century, a time in which the family elected the village of Atripalda as its headquarters, where the ancient cellars are still located, and from there originated a lineage that linked indissolubly their fate to the cult of wine. Since then, ten generations have conducted the family business, amid ups and downs, as always happens in the stories of family businesses of more ancient origin. More about Piero Mastroberardino Tenth generation winemaker, Piero is Full Professor of Business Management at the University, author of numerous international scientific publications on management topics. His professional and entrepreneurial profile is doubly linked to the artistic one which takes the form of the fields of drawing and painting, fiction and poetry. From 2011 to today he has in fact published two novels, Umano Errare and Giro di Vite and two collections of poems, All'origine dei sensi and Frammenti, the latter in the form of an artist's book. With his paintings he has made numerous solo and group exhibitions in Italy and abroad and many of his works are present in national and international collections. Since May 2015 he has been president of the Italian Quality Wine Institute Grandi Marchi. To learn more about the estate visit: mastroberardino.com/la-storia/ More about the host Marc Millon: Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, England To learn more visit: quaypress.uk/ marcmillon.co.uk vino.co.uk quaypress.com LinkedIn: linkedin.com/in/marc-millon-50868624 Twitter: @Marc_Millon Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

14 Maalis 202335min

Welcome to Episode 1306 on Italian Wine Podcast, today on Masterclass US Wine Market With Juliana Colangelo she will be interviewing Angela McCrae. More About today’s guest: FOUNDER & EDITOR-IN-CHIEF Angela McCrae is a creative strategist and entrepreneur with over 20 years of experience in media, entertainment, and championing diversity. During her 6+ years at NBCUniversal, she's won the Gem Award for excellence and leadership. She leverages her twenty years of media experience to engage diverse audiences with impactful storytelling and innovative 360 experiences. As a creative producer, Angela has worked with global brands, independent filmmakers, non-profits, festivals, wine advocacy organizations and wine regions on branded content, wine travel experiences, and trade-focused events. Angela launched the wine and culture digital publication, Uncorked & Cultured during COVID.The media company is a content, marketing and engagement solution to the inequitable relationship between the luxury wine and travel industries with BIPOC consumers. She was recognized by Wine Business Monthly as a 2022 Wine Industry Leader and selected as part of the inaugural Lift Collective Entrepreneurship Program. Angela also serves as the Executive Director for the Association of African American Vintners. Find out more about today’s guest: Facebook - www.facebook.com/uncorkedandcultured Instagram - www.instagram.com/uncorkedandcultured/ Linkedin - www.linkedin.com/in/uncorked-cultured/ Twitter - twitter.com/uncorkedculture Pinterest - www.pinterest.com/uncorkedandcultured/ YouTube - www.youtube.com/channel/UCaEpo93VBPp2sCZzcX0cGwA More about Juliana Colangelo: Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. To learn more visit: Instagram: www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: twitter.com/JulezColang LinkedIn: www.linkedin.com/in/juliana-colan…lo-mba-04345539/ Instagram: www.instagram.com/colangelopr/ Facebook: www.facebook.com/ColangeloPR Twitter: twitter.com/ColangeloPR LinkedIn: www.linkedin.com/company/colangel…public-relations Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

13 Maalis 202331min

Welcome to episode 1305, in which host Victoria Cece interviews Marzia Maule this week on The Next Generation. The Next Generation where Victoria Cece interviews young Italian wine people shaking up the wine scene. More about today’s guest: Marzia is a wine producer, sommelier, and oenologist, running her family’s winery Tenuta Maula in the Gambellara area, more specifically Selva di Montebello. There, she produces still and sparkling white wines using both local and international varieties. To learn more visit: https: www.tenutamaule.com Website: Linkedin: Facebook: Instagram: @tenutamaule More about the host: Victoria Cece is a food and beverage storyteller whose curiosity is somewhere deep in a bowl of pasta or a bottle of wine. A fool for history, you can find her reading up about ancient grape varietals or wandering around a little Italian town eating everything in sight, under her alias Slutti Spaghetti. To learn more visit: Instagram: @sluttispaghetti Twitter: @sluttispaghetti LinkedIn: www.linkedin.com/in/victoria-cece/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

12 Maalis 202330min

Welcome to episode 1304, part 7 of this fantastic wine book series in which Marco Gandini narrates the new Mamma Jumbo Shrimp Guide, Italian Wine Unplugged 2.0 Each week, Marco will provide some new quality edutainment, as he reads from the second edition of this wine geek smorgasbord. And if you want a copy of the book just head to: www.amazon.it/Italian-Wine-Unplu…2Caps%2C261&sr=8-1 To learn more visit: Website: www.mammajumboshrimp.com More about the Narrator: Marco Gandini is a Communications Manager at Vinitaly International, he also seems to love being a student since he is always studying and bettering his brain! When he is not helping out with events in the office such as wine2wine, or helping out the social media department, he can be found in the Italian Wine Podcast booth, narrating this very very long book!!! Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

11 Maalis 202315min

Welcome to episode 1303, another episode of “On The Road Edition”, hosted by Stevie Kim. In this episode Stevie is in Castello della Sala (Part of the Antinori Group) in Umbria continuing her conversation with Massimiliano Pasquini, general manager. Today’s episode is part 2 of 2. More about today’s winery Castello della Sala is located in Umbria, a short distance from the border with Tuscany, about 18 kilometers from the historic city of Orvieto. The lands of the Castle, an imposing medieval manor house, extend for 600 hectares, of which 200 hectares are planted with vines, halfway between the Paglia river and the summit of Monte Nibbio. The Castello della Sala was built in 1350 for Angelo Monaldeschi della Vipera, whose family had arrived in Italy following Charlemagne in the 9th century. From 1300 the members of the family opposed each other for the control of Orvieto, achieved in 1437 by Gentile, nephew of Angelo dei Monaldeschi della Vipera and dictator of the city for about a decade. After Gentile's death in 1466, a serene season was inaugurated at the castle crowned by the peacemaking marriage between Pietro Antonio della Vipera, Gentile's son, and his cousin Giovanna Monaldeschi della Cervara. The 200 hectares of vineyards, cultivated with traditional varieties such as Procanico and Grechetto, but also with Chardonnay, Sauvignon Blanc, Sèmillon, Pinot Blanc, Viognier and a small amount of Traminer and Riesling, are located at an altitude of 220 - 470 meters sea level. That of Castello della Sala is an area highly suited to the production of whites with one exception: Pinot Noir, finds in this terroir the ideal conditions to express itself at its best. The area is characterized by a clayey, calcareous soil, rich in fossil shells, with vineyards well exposed to the sunrise and with excellent temperature ranges. To learn more visit: www.antinori.it/it/ More about the host Stevie Kim: Stevie Kim hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! To learn more visit: Facebook: @steviekim222 Instagram: @steviekim222 Website: vinitalyinternational.com/wordpress/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

11 Maalis 202311min

Welcome to Episode 1302, where the professore takes questions from the wine community and answers them in his inimitable way! These shows are generally in the Italian language. Today’s question comes from Mattia Rizzi (aka “Brutto Timing”) If you want to learn more about the Professore: The one who checks all the facts and regulates when we mistakenly type "Verdicchio" in place of "Vermentino.” Attilio Scienza is a full professor at the University of Milan in the Department of Agricultural and Food Sciences where he teaches courses on genetic improvements to the vine; he also teaches Viticulture in the Master’s program of the University of Turin in Asti. He has been the lead for many national research projects in the field of physiology, agricultural techniques, and vine genetics. As the author of over 350 publications on vine and viticulture in national and international journals, you can bet he knows his stuff! To find out more about Attilio Scienza visit: vinitalyinternational.com/wordpress/via-faqs/ winenews.it/en/an-italian-profe…l-be-one-of_307764/ If you want to learn more about Stevie Kim, the Scienza wrangler: Stevie hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! To find out more about Stevie Kim visit: Facebook: @steviekim222 Instagram: @steviekim222 Website: vinitalyinternational.com/wordpress/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

10 Maalis 202312min