Ep. 469 Steve Raye U.S. Market-Ready | A Word About Millennials
Italian Wine Podcast Episode 469: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Many have been the discussions about the role that Millennials play in wine&spirits business in the US and as 2017 they have all reached legal age for consumption. How do Millennials drive different trends? And who actually leads the volume and value of the buying rate in the US? Find out now, by listening to this episode! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
27 Joulu 20207min
Ep. 468 #everybodyneedsabitofscienza | Ciro Pirone Question 2
Santa and the Grinch are back! HAH! Guess who's the Grinch! Thanks Lord we're on holiday and my boss can't call me into her office to tell me how much I can't put this on the internet. Too late sis! JKJKJK, all love! All that I say comes from a place of pure love and affection so for real, we're all friends and I never get yelled at (she's forcing me to write this tho...........)Anyways, I'm scheduling thousands of eps so that y'all wine freaks have some material to go through during this unusual Xmas. So Im sorry if I make no sense at all while writing this copy, but this podcast aint going to schedule itself and this is the only place where I feel like I can be myself openly and complain about life lmaoooo kinda like a diary hahahhahahahhahha! See ya soon Scienzerz!
24 Joulu 202018min
Ep. 467 wine2wine Session Recordings | How Covid-19 changed Wine Consumer Behaviors in China
Italian Wine Podcast Episode 467: How Covid-19 changed wine consumer behaviors in China Audio from the wine2wine 2020 session with Natalie Wang and Alice Wong. The session will focus on the impacts of the pandemic on China’s wine market and how it has changed wine consumer behaviours. It will also examine how Covid-19 accelerated wine trends including e-commerce wine sales, livestreaming broadcast, and social media marketing. The session will delve deep into case studies to illustrate how these trends have affected wine sales. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
23 Joulu 202041min
Ep. 466 wine2wine Session Recordings | Wine Meets Wellness
Italian Wine Podcast Episode 466: Wine Meets Wellness: A new demand for transparency in wine. What are the trends in wellness, and who are these drinkers? Modern consumers want transparency about what’s in their wine – from ingredient labelling, to label transparency. A new wave of wine marketers is exploiting this by creating a category called “clean wine”, using the language of wellness, while disparaging the wine industry Join Felicity Carter and Rebecca Hopkins to learn more about how to navigate these trends. Audio from the wine2wine 2020 session with Felicity Carter & Rebecca Hopkins Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
22 Joulu 202031min
Ep. 465 Gus Zhu MW
Italian Wine Podcast Episode 465: Monty gets a word with Gus Zhu MW Gus entered the wine world as a wine educator under the guidance of Fongyee Walker MW and Edward Ragg MW, the founders of Dragon Phoenix Wine Consulting. In 2017, he graduated with the Master of Science degree in Viticulture and Enology from UC Davis. During his time at UC Davis, he also gained winemaking experience as a cellar hand at Napa’s Cakebread Cellars, as well as hospitality and direct-to-consumer sales experience at Napa’s Hall winery. guszhu.com/
21 Joulu 202027min
Ep. 464 Steve Raye U.S. Market-Ready | Put Your Money Where Their Mouth Is
Italian Wine Podcast Episode 464: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. How important are in store tastings? Can they still happen during COVID-19? They can probably be the most affective tool that wine&spirits brands can benefit from. They address key needs such as: do customers like the products? Can they buy it right then? Do they have any questions? After an in store tasting, it is also important to achieve a good goal, which is a 30% conversion rate. Listen to this episode and make it happen yourself! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
20 Joulu 202013min
Ep. 463 #everybodyneedsabitofscienza | Andrea Agnelli Question
Be honest... You have asked Santa for a good ole episode? Well, here it is! And---- don't worry, we ain't going anywhere for them holidayz! Musical Guest: Makaih Beats - check it out here open.spotify.com/artist/3FpeZ9RfO…b2?autoplay=true
17 Joulu 202012min
Ep. 462 wine2wine Session Recordings | Hacking the Wine Culture in Africa
Italian Wine Podcast Episode 462: Hacking the Wine Culture in Africa Catch up on the wine2wine 2020 hosted by Tinashe Nyamudoka and Temitope Akintola. Tinashe and Temitope give an overview of the wine market in Zimbabwe and Africa, in general, including recent developments in the imported wine market. Special attention is paid to lifestyle and trends. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
16 Joulu 202035min
