195: From School Counselor to Content Creator with Lauren Trefethren (Lauren Midwest)

195: From School Counselor to Content Creator with Lauren Trefethren (Lauren Midwest)

This week on The Found Podcast, I'm joined by the hilarious and insightful Lauren Trefethren—the creative force behind the beloved Instagram account Lauren Midwest. If you love Midwest culture, motherhood musings, and content that perfectly balances humor and heart, you're in for a treat.

Lauren's journey is anything but conventional (which is what I LOVE). She started as a school counselor, but life had other plans. Now, she's building a thriving online community by sharing relatable, laugh-out-loud Midwest moments while also tackling deeper topics like grief, identity, and the realities of content creation.

Oh yeah, and did I mention that as of March 26, you can now catch her on Netflix's new reality show Million Dollar Secret? Yeah, she's on that.

In this episode, we dive into:
▪️Lauren's unexpected career pivot from counseling to content creation
▪️The highs and lows of showing up authentically online
▪️The challenges and misconceptions of being a full-time creator
▪️A nostalgic trip back to mid-2000s culture during our small talk round

And because we like to keep it real, we're also letting you in on some serious tech struggles we had while recording this episode (Zoom, why must you test us?!).

Hit play now and let us know: What's your favorite Midwest stereotype that you 100% live by?

🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts!

Connect with Lauren:
📸 @laurenmidwest on Instagram

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267: Willing, Not Ready: Nick Kleitsch on Taking Action Before You Feel Prepared

267: Willing, Not Ready: Nick Kleitsch on Taking Action Before You Feel Prepared

This week I'm bringing you another one from the Molly Invites the Boys to the Podcast series, and this one is personal. Nick Kleitsch has been my coaching client for the past two years, and I have wat...

26 Elo 48min

266: Better Every Day:  Dr. Dan Butler on Building a School District Rooted in People

266: Better Every Day: Dr. Dan Butler on Building a School District Rooted in People

I have a confession. I've been bragging about our school district to basically anyone who will listen lately (sorry to my friends and acquaintances, you did not ask for this)...and today's guest is ex...

20 Elo 38min

265: Wear the Name Badge: What Ed Raber Knows About Showing Up

265: Wear the Name Badge: What Ed Raber Knows About Showing Up

This month on The Found Podcast, we're doing something a little different. We're bringing the boys in for a few episodes (don't worry, we'll be back to our women founders soon), and first up is somebo...

12 Elo 46min

264: The Messy Middle: What Rebuilding My Business Has Actually Looked Like

264: The Messy Middle: What Rebuilding My Business Has Actually Looked Like

Back in May, I was on a Zoom with my friend Jill Carr, mapping out where this podcast is headed in 2026 and 2027, when something clicked. Not a big dramatic moment. Just that quiet click where somebod...

5 Elo 40min

263: The Midyear Check-In Founders Never Put on Their Calendar

263: The Midyear Check-In Founders Never Put on Their Calendar

We're over halfway through the year, which means I'm having two feelings at once: "how did we get here already?!?!" and "okay, let's actually get moving on the goals I set back in January." If you're ...

29 Heinä 19min

262: Six Reasons 2026 Is Your Year to Finally Start That Business

262: Six Reasons 2026 Is Your Year to Finally Start That Business

If you've been sitting on an idea for your small town, a business, a side hustle, a project you keep circling back to, and something keeps stopping you every time you get close to pulling the trigger....

22 Heinä 48min

261: 7 Truths About Rural America They Don't Want You to Hear

261: 7 Truths About Rural America They Don't Want You to Hear

I'm angry this week. Not flip-a-table angry. The kind of angry that makes you sit up and say: this is wrong, and I want to be part of the solution. Rural America has been talked about, talked at, and ...

15 Heinä 57min

260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

This one is personal. Episode 260 is a solo cast, and it's the episode I've been sitting with for a while. I'm sharing what's been happening in real time in my career this year, not as a pivot story o...

8 Heinä 34min

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