The Business of Open Source26 Maalis 2025

How a Rebrand Increased Sales with Lukas Gentele

This week on The Business of Open Source, I spoke with Lukas Gentele, the CEO and co-founder of LoftLabs.

Here’s some of the things we covered:

There are many open source projects at LoftLabs. We talked about what the team did differently the second time round, when they’d had the experience of creating the first project under their belt, and why they continued creating additional projects after that.
How they make roadmap decisions to decide what goes in the OSS versus what goes in the enterprise edition
How they thought about the benefits to the business from open sourcing vCluster, the second project they released, and whether or not the theory about how it would benefit the business ended up being correct.
Whether or not open code is necessary for community building, and why. In particular, we talked about the difference in how people feel ‘ownership’ of open source projects when they contribute to them.
The pros and cons of building different brands around your project, your product and your company; and of having different brands around your different projects. We talked about this a lot; LoftLabs has a different company brand from any of the products or projects, but they discovered that if the project and product do not have the same brand, people get so confused that they ultimately do not buy.

If you need to figure out how to brand your project and product, you might want to work with me. If you want an opportunity to talk with other founders about branding, community building, and more, you should join us at Open Source Founders Summit May 19th and 20th in Paris.

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(269)

Solving Application Networking Challenges with with Idit Levine

This conversation covers:Idit’s role at Solo.io, and what she typically does on a daily basis. Idit also talks about how her job duties have changed over the last two years, and the impact that COVID-...

2 Joulu 202026min

Positioning Open Source Projects with Sam Selikoff

This conversation covers:Mirage’s role as an API mocking library, the value that it offers for developers, and who can benefit from using it.How Mirage empowers front end developers to create producti...

25 Marras 202038min

Discussing Bloomberg’s Cloud Native Journey with Andrey Rybka

This conversation covers:How Bloomberg is demystifying bond trading and pricing, and bringing transparency to financial markets through their various digital offerings.Andrey’s role as CTO of compute ...

18 Marras 202030min

How Systematic Approaches Cloud-Native with Thomas Vitale

This conversation covers:An average workday for Thomas as senior systems engineer at Systematic.How Systematic uses cross-functional collaboration to solve problems and produce high quality software.H...

11 Marras 202023min

Discussing Forter with CTO Iftah Gideoni

This conversation covers:The value that Forter provides, and the types of companies that they work with. Iftah also explains what makes Forter so unique. The underlying technology that Forter is using...

4 Marras 202039min

Aligning Open-Source and Business Goals with Tobie Langel

This conversation covers:Laying the groundwork for a successful open-source program office (OSPO).Why legal and engineering are usually the two main stakeholders in open-source projects.Why engineerin...

28 Loka 202031min

Exploring Open-Source and Cloud-Native with Tracy Miranda

The conversation covers: Tracy’s thoughts on how the relationship between open-source and cloud-native should be described.The advantages and disadvantages to an organization using open-source.Some of...

21 Loka 202027min

The Importance of OSPO with Nithya Ruff

The conversation covers: The main function of an OSPO, and why Comcast has one.How Nithya approaches non-technical stakeholders about open-source. Where the OSPO typically sits in the organizational h...

14 Loka 202035min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää