How a Rebrand Increased Sales with Lukas Gentele

How a Rebrand Increased Sales with Lukas Gentele

This week on The Business of Open Source, I spoke with Lukas Gentele, the CEO and co-founder of LoftLabs.


Here’s some of the things we covered:


  • There are many open source projects at LoftLabs. We talked about what the team did differently the second time round, when they’d had the experience of creating the first project under their belt, and why they continued creating additional projects after that.
  • How they make roadmap decisions to decide what goes in the OSS versus what goes in the enterprise edition
  • How they thought about the benefits to the business from open sourcing vCluster, the second project they released, and whether or not the theory about how it would benefit the business ended up being correct.
  • Whether or not open code is necessary for community building, and why. In particular, we talked about the difference in how people feel ‘ownership’ of open source projects when they contribute to them.
  • The pros and cons of building different brands around your project, your product and your company; and of having different brands around your different projects. We talked about this a lot; LoftLabs has a different company brand from any of the products or projects, but they discovered that if the project and product do not have the same brand, people get so confused that they ultimately do not buy.


If you need to figure out how to brand your project and product, you might want to work with me. If you want an opportunity to talk with other founders about branding, community building, and more, you should join us at Open Source Founders Summit May 19th and 20th in Paris.

Jaksot(269)

Disrupting the Cloud Storage Market with Ben Golub

Disrupting the Cloud Storage Market with Ben Golub

This conversation covers:The advantages of using a distributed data storage model.How Storj is creating new revenue models for open-source projects, and how the open-source community is responding.The...

7 Loka 202024min

Securing the Cloud with Josh Stella

Securing the Cloud with Josh Stella

The conversation covers: Josh’s role as CTO of Fugue, a leading cloud security and compliance provider for engineers. The difference between cloud security and data center security — and why old schoo...

30 Syys 202039min

Cloud-Native Considerations for SMBs with Apurva Joshi

Cloud-Native Considerations for SMBs with Apurva Joshi

The conversation covers: The difference between cloud computing and cloud-native, according to AJWhether it’s possible to have a cloud-native application that runs on-premise The types of conversation...

23 Syys 202032min

Enabling Cloud Native Environments with Gou Rao

Enabling Cloud Native Environments with Gou Rao

The conversation covers: Gou’s role as CTO of Portworx, and how he works with customers on a day to day basis.Common pain points that Gou talks about with customers. Gou explains how he helps customer...

16 Syys 202029min

Exploring Single Music’s Cloud Native Journey with Kevin Crawley

Exploring Single Music’s Cloud Native Journey with Kevin Crawley

The conversation covers: Why Kevin helped launch Single Music, where he currently provides SRE and architect duties.Single Music’s technical evolution from Docker Swarm to Kubernetes, and the key reas...

9 Syys 202038min

Navigating the Cloud Native Ecosystem with Harness Evangelist Ravi Lachhman

Navigating the Cloud Native Ecosystem with Harness Evangelist Ravi Lachhman

The conversation covers: An overview of Ravi’s role as an evangelist — an often misunderstood, but important technology enabler. Balancing organizational versus individual needs when making decisions....

2 Syys 202032min

Simplifying Cloud Native Testing with Jón Eðvald

Simplifying Cloud Native Testing with Jón Eðvald

The conversation covers:Some of the pain points and driving factors that led Jón and his partners to launch Garden. Jon also talks about his early engineering experiences prior to Garden.How the devel...

26 Elo 202027min

CERN’s Transition to Containerization and Kubernetes with Ricardo Rocha

CERN’s Transition to Containerization and Kubernetes with Ricardo Rocha

Some of the highlights of the show include: The challenges that CERN was facing when storing, processing, and analyzing data, and why it pushed them to think about containerization. CERN’s evolution f...

19 Elo 202034min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia