Nike Trail Running: the Big Bad Wolf or Best of the Best?

Nike Trail Running: the Big Bad Wolf or Best of the Best?

Taylor (lead trail reviewer of Believe in the Run) and I are long overdue on a Nike Trail Running episode.

They often get painted as the big bad wolf but today is not that kind of review. We're looking at their incredible trail team roster + analyzing their footwear philosophy and portfolio.

In this episode Josh learns there is such thing as a 'colorist' whose job is to create colorways. If you are a colorist, please join me on an episode.

  1. a complex history with both positive and negative perceptions.
  2. Investing in both ultra and sub-ultra trail running athletes.
  3. Nike's approach to innovation is often secretive, leading to speculation
  4. Nike's future in trail running looks promising.
  5. The trail running community benefits from Nike's presence

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

----

Borderlands.cc | Instagram

----

Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

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Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...

29 Kesä 28min

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...

22 Kesä 22min

Western States Wants to Protect, UTMB Wants to Grow

Western States Wants to Protect, UTMB Wants to Grow

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...

19 Kesä 17min

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It ...

16 Kesä 14min

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV?Josh and Inky use one nostalgic shoe to explo...

12 Kesä 28min

Why Western States is America's Most Important Race | More than a Run

Why Western States is America's Most Important Race | More than a Run

Western States 100 occupies a different place in trail running than almost any other race. Months before the starting gun, runners and fans are already studying the field, imagining the canyons, debat...

9 Kesä 23min

Why Trail Running Hides Competition

Why Trail Running Hides Competition

Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Jo...

4 Kesä 17min

What Happens When Running Becomes Your Job? | Jacob Puzey

What Happens When Running Becomes Your Job? | Jacob Puzey

Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the...

25 Touko 19min

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