2. Andy King: How we inspired 60% of event participants to support long-term.

2. Andy King: How we inspired 60% of event participants to support long-term.

Many charities spend huge effort recruiting people to do fundraising events, but often fail to inspire them to become long-term supporters. In episode 2 of Fundraising Bright Spots, Rob Woods asks Andy King to explain how he went about solving this missed opportunity when he worked at East African Playgrounds. The strategy was so successful that it was a major factor in the charity’s income growing three-fold in three years. Andy explains how he achieved a better understanding of the supporter’s perspective, in particular why they might want to stay involved, and how he used this insight to change the proposition they were offered at the end of their event. As a result, take-up soared from 1% to around 60% of event participants signing up to support in the long-term. He also explains how this strategy led to growth in trusts and corporate income as well as individual giving.

Jaksot(190)

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Maalis 35min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Helmi 29min

191. Brilliant thanking and stewardship, with Laura Elliott

191. Brilliant thanking and stewardship, with Laura Elliott

Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice?One charity that has been making wonderful progress in recent year...

29 Tammi 38min

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

If you'd like to make 2026 your best fundraising year ever, this episode is for you.Fundraising trainers Rob and Ben share four powerful habits that transform your results - without adding more to you...

6 Tammi 36min

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

If you’d like handy tips and inspiring examples from our fundraising podcast in 2025, or ideas for what to listen to next, we recorded this special show for you. Fundraising trainers Rob and Ben pick ...

29 Joulu 202529min

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

In times of rapid change, all charities and social good organisations are having to adapt if we are to survive and continue to make an impact.The Sustainable Restaurant Association (SRA) has faced ple...

15 Joulu 202527min

187. Outward Mindset, with Max Newton and Lindsay Tilston Jones

187. Outward Mindset, with Max Newton and Lindsay Tilston Jones

The biggest source of stress for most fundraisers is usually conflict with other teams in your organisation. What can you do to improve internal relationships and have your fundraising project succeed...

1 Joulu 202538min

186. Entrepreneurial Mindset, with Sam Squire

186. Entrepreneurial Mindset, with Sam Squire

As the funding environment becomes ever more competitive, being ambitious, open to opportunities and willing to adapt is extremely valuable for charities. Inspire to Ignite is a small, fast-growing no...

10 Marras 202532min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
rss-seuraava-potilas
rss-rahamania
rss-20-30-40-podcast
rss-lahtijat
rss-inderes-femme
rss-strategian-seurassa
rss-porssipuhetta
rss-startup-ministerio
rss-sisalto-kuntoon
rss-paasipodi
rss-inderes
rss-myynnilla-on-asiaa-kert-kenner
rss-40-ajatusta-aanesta