38. Ben Swart – Strategic corporate partnerships; why now more than ever

38. Ben Swart – Strategic corporate partnerships; why now more than ever

For many years, the orthodox way to secure a charitable partnership has been to apply through a formal process to the biggest companies. It usually involves several stages, is time-consuming, and only has one winner. Though there are upsides to this model, (especially for the lucky few charities whose brand is popular enough to win the staff vote that is often the final hurdle), there are many downsides, especially if your charity is less well known. Another option is to proactively seek partnerships with companies where there can be a strategic fit, and which far fewer charities are pursuing. In this episode, I explore with corporate fundraising expert Ben Swart, the reasons why the trend for strategic partnerships is growing. He explains this is in part influenced by the effects of the coronavirus pandemic. And though there are clear benefits to strategic partnerships, they usually require a greater level of proactivity on the part of the fundraiser. In this discussion, we explore the issues as well as four of the tactics from Bright Spot’s Corporate Mastery Programme that we find help you to find and create these valuable partnerships in practice. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter, where Ben is @benswart and I am @woods_rob. If you’d like more powerful strategies to help you raise funds during the pandemic, I cover lots of helpful tactics in my free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power

Jaksot(190)

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Maalis 35min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Helmi 29min

191. Brilliant thanking and stewardship, with Laura Elliott

191. Brilliant thanking and stewardship, with Laura Elliott

Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice?One charity that has been making wonderful progress in recent year...

29 Tammi 38min

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

If you'd like to make 2026 your best fundraising year ever, this episode is for you.Fundraising trainers Rob and Ben share four powerful habits that transform your results - without adding more to you...

6 Tammi 36min

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

If you’d like handy tips and inspiring examples from our fundraising podcast in 2025, or ideas for what to listen to next, we recorded this special show for you. Fundraising trainers Rob and Ben pick ...

29 Joulu 202529min

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

In times of rapid change, all charities and social good organisations are having to adapt if we are to survive and continue to make an impact.The Sustainable Restaurant Association (SRA) has faced ple...

15 Joulu 202527min

187. Outward Mindset, with Max Newton and Lindsay Tilston Jones

187. Outward Mindset, with Max Newton and Lindsay Tilston Jones

The biggest source of stress for most fundraisers is usually conflict with other teams in your organisation. What can you do to improve internal relationships and have your fundraising project succeed...

1 Joulu 202538min

186. Entrepreneurial Mindset, with Sam Squire

186. Entrepreneurial Mindset, with Sam Squire

As the funding environment becomes ever more competitive, being ambitious, open to opportunities and willing to adapt is extremely valuable for charities. Inspire to Ignite is a small, fast-growing no...

10 Marras 202532min

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