166. Building a transformational strategic partnership, with Megan Marsden and Natalie Wood

166. Building a transformational strategic partnership, with Megan Marsden and Natalie Wood

Building a transformational strategic partnership is not easy. But this example shows it can be done. And the reward in furthering your mission is so great, for many charities it is absolutely worth aiming high and developing even stronger relationships with the very few partners who can make the biggest difference.

In March 2024 Bowel Cancer UK launched a three-year partnership with Andrex, the UK’s leading toilet roll brand. This award-winning partnership is changing attitudes, as well as increasing awareness of the symptoms of the disease, on a huge scale.

The partnership is worth an extra £2.3m to the charity. This is on top of its ongoing presence, which raises awareness of symptoms on toilet roll packaging in 10 million homes in the UK.

In the show, Megan from Bowel Cancer UK and Natalie from Andrex share their perspectives on building an ambitious, win-win partnership whose positive effect is so much greater than either organisation could achieve on its own.

And they share tips and encouragement for other organisations that want to create their own win-win strategic partnerships.

Jaksot(190)

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Maalis 35min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Helmi 29min

191. Brilliant thanking and stewardship, with Laura Elliott

191. Brilliant thanking and stewardship, with Laura Elliott

Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice?One charity that has been making wonderful progress in recent year...

29 Tammi 38min

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

If you'd like to make 2026 your best fundraising year ever, this episode is for you.Fundraising trainers Rob and Ben share four powerful habits that transform your results - without adding more to you...

6 Tammi 36min

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

If you’d like handy tips and inspiring examples from our fundraising podcast in 2025, or ideas for what to listen to next, we recorded this special show for you. Fundraising trainers Rob and Ben pick ...

29 Joulu 202529min

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

In times of rapid change, all charities and social good organisations are having to adapt if we are to survive and continue to make an impact.The Sustainable Restaurant Association (SRA) has faced ple...

15 Joulu 202527min

187. Outward Mindset, with Max Newton and Lindsay Tilston Jones

187. Outward Mindset, with Max Newton and Lindsay Tilston Jones

The biggest source of stress for most fundraisers is usually conflict with other teams in your organisation. What can you do to improve internal relationships and have your fundraising project succeed...

1 Joulu 202538min

186. Entrepreneurial Mindset, with Sam Squire

186. Entrepreneurial Mindset, with Sam Squire

As the funding environment becomes ever more competitive, being ambitious, open to opportunities and willing to adapt is extremely valuable for charities. Inspire to Ignite is a small, fast-growing no...

10 Marras 202532min

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