557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000. Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the brand navigated copycats, expanded into retail, and evolved beyond its Instagram-famous coffee scrub. Entrepreneurs will gain insights into creating a standout brand, scaling without losing authenticity, and adapting to market shifts over time. Listen to Nathan and Jessica discuss: - How Frank Body’s first Instagram marketing campaign changed the beauty industry - The power of crafting a unique brand voice and treating brands like people - Why Frank Body stopped sending free products to influencers and pivoted to a structured ambassador program - The strategy behind shifting from an "Instagram brand" to a serious player in the skincare market - The challenges of growing a team, defining co-founder roles, and learning to delegate And much more branding advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

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573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall

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In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand. She reveals: • Why she fo...

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572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

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Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because...

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571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She revea...

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570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

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In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy ...

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569: The Email Expert - How to Get Your Customers Attention

569: The Email Expert - How to Get Your Customers Attention

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most eco...

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568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a ha...

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567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

What You’ll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a b...

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