Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!Related Videos:🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤐 Did Google Just Lie to Us About How Audience Signals Are Used in Performance Max? https://youtu.be/DMFevQA4P8M🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a...

26 Touko 202223min

We've seen Google prioritize some accounts when rolling out new features, that's normal. But this is the first time we've seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen to this episode to learn more.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer...

24 Touko 20225min

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals.In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns01:23 What is Google Ads Performance Max and how did it change the advertising game?03:46 The best practices in setting up a Google Ads Performance Max campaign08:20 How PMax behaves on its own and with other campaigns12:31 PMax features were hoping for in future updates15:09 Is PMax the end of Google Ads agencies?🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Related videos:🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

20 Touko 202214min

In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns." If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...Neil Patel's blog on Performance Max:https://neilpatel.com/blog/performanc...🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

19 Touko 20227min

If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites.In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-generated content. John said that content from GPT-3 and other content generators are still considered AI-generated content and would still be classified as spam. And all the information has been laid out in the Webmaster guidelines from the beginning.As per the Google Search Central, AI-generated content include, but are not limited to:- Text that makes no sense to the reader but which may contain search keywords.- Text translated by an automated tool without human review or curation before publishing.- Text generated through automated processes, such as Markov chains.- Text generated using automated synonymizing or obfuscation techniques.- Text generated from scraping Atom/RSS feeds or search results.- Stitching or combining content from different web pages without adding sufficient value.Google says it classifies AI-generated content as ‘spam’: https://thenextweb.com/news/google-sa...Google SEO office-hours from April 1, 2022: https://youtu.be/Yx997SsiYlwWebmaster guidelines: https://developers.google.com/search/...Google's definition of automatically generated content:https://developers.google.com/search/...Jasper - AI writing assistant pricing:https://www.jasper.ai/pricing🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...

17 Touko 20225min

Here's the replay from this week's Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where they share how to steer your PMax campaign back in the right direction without starting from zero, how PMax is driving massive amounts of profitability for Google, and many more! Weekly Live Q&A to scale your business with Google Ads Performance MaxThe recommended time for having tCPA/tROAS off before getting back when scaling The impacts of Performance Max on Google How to optimize Performance Max using Google Analytics Bidding for customers in Performance Max How your attribution model affects PMax Is Customer Match a good thing for PMax?Update on the Performance Max learning phase: it's not 90 days anymore!Enhanced conversions for lead generation campaignsTurning off asset groups with 3000 impressions but no clicksSolutions 8 private community update! Discover how Save IT In Ukraine can help you with your business today: https://saveit.in.ua/Performance Max for eCommerceHow to steer your PMax campaign back in the right direction without starting from zeroScaling your PMax campaigns with the best practices for asset groups, audience signals, listing groups, etc.Watch out for John's video about why you want brand inside PMax🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0dIOVFzZEhGX2ZtdXB6ZE9ycVZRb1NqcHZFZ3xBQ3Jtc0trSGRfNk9TTGh3bkQyaHAxUktZbFptWGZaTkdQcWFZeGQ0d0liY0xtMDA5UmlMOUY3a0Q3RFVLNmNkMjgzcmhkSUhEYXlpQkZPNHN3aXBKTzFIN0tJS0ZrRnN5WmJjWmVfc3B0b0RhbFJzSDRpMmFySQ&q=https%3A%2F%2Fsol8.com%2Fapply%2F&v=udOZUOKWxCQ" rel="noopener noreferrer"...

15 Touko 20221h 1min

Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max. After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!The Importance of running Brand campaigns with Performance Max campaignsWhy should I pay for people who are already searching for my brand?Performance Max campaign increases brand awarenessGaining $25,000 conversion value and 6,000% ROAS in brand with PMaxPMax campaigns include your brand so why will you still run a proactive brand campaign?What happens when you're not running a brand campaign with PMax?But wait! Bidding on my brand name will just increase cost, right? How much are you willing to pay to impress on the right audience?If I bid on my brand, will it hurt my SEO?If I'm a small business owner, should I ignore brand and focus on new customer acquisition? How the attribution model affects your brand conversionsRelated Videos:Why You Absolutely MUST Run A Brand Campaign in Google Ads: https://youtu.be/SMH0z387w48 Help! My Competitor Is Bidding on My Brand Name in Google Ads: https://youtu.be/S69ZReN1b48Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: https://youtu.be/VnTzcTGJHcc🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

13 Touko 202235min

Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life.For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn.Ivan and his friends, who themselves are also experiencing the hardships brought by the war, built Save IT In Ukraine.Save IT In Ukraine is an initiative to support Ukrainian IT specialists affected by the Ukrainian-Russian war by providing employment opportunities. With over ten expert developers and a waitlist of talented specialists, Save IT In Ukraine is ready to provide services such as web development, blockchain projects, mobile apps, custom build software, and much more.Why hire them? Not only will you get cost-effective and expert services — but for every new project, you are also helping Ukrainian professionals and their families get back to their normal life.Discover how Save IT In Ukraine can help you with your business today:https://saveit.in.ua/🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

11 Touko 202220min