Proptech Pulse30 Maalis 2025

024 - The Evolution of Multifamily Marketing: Unifying Data, Brand, and Customer Experience with Anne Baum

🚀 Is PropTech Marketing Keeping Up with AI and Automation?
The multifamily real estate market is rapidly evolving, and marketing strategies must keep pace. But with so much data, automation, and AI at play, how do marketers create meaningful customer experiences? In this episode, Ann Baum, Vice President of Marketing at Town Properties, unpacks the role of data management, visual assets, and collaboration in shaping the future of PropTech marketing.
🔍 What’s Inside This Episode?
-Why is integrating data and automation critical for modern multifamily marketing success?
-What role do visual assets like 3D tours and high-quality photos play in engaging potential residents?
-The PropTech industry is shifting toward a unified tech stack for seamless marketing and customer experience.
-How can marketing professionals stay ahead by embracing AI, automation, and industry collaboration?
📢 Don't miss this insightful conversation! Tune in now to learn how to elevate your marketing strategy in PropTech.
🎧 Listen now on your favorite podcast platform!
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#PropTech #MultifamilyMarketing #AI #Automation #DataIntegration #CustomerExperience #MarketingTechnology #IndustryNetworking

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