How to Tell Your Brand Story, from the Storytelling Master

David Walker is the Founder of iCell Consulting LLC, a consulting firm specializing in telecommunications analysis. After a successful career in telecommunications, David decided to start the business by pursuing his skill of analyzing telephone records. Working with multiple telecommunications companies, David has helped solve over 200 criminal cases, bringing him across the country over the last decade. Listen to the Side Hustle to Small Business podcast on Apple Podcasts or Spotify, or visit: entm.ag/hiscox Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Elo 202428min

Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Elo 202428min

Want to become a keynote speaker, but you're not sure how to get on stage and get paid? Katrina Mitchell has advice. She's the founder of Franchise Speakers, an agency that books speakers for franchise events, and shares how speakers can find their niche, develop their product, and start making money. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Elo 202429min

Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's familiar to scientists but less so to businesspeople. Today, he explains. Saul also writes about this in his new book Third Millennium Thinking. Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Elo 202420min

Entrepreneurs often take on too much, so when should you say "yes" to something new? I talk about that with best-selling author Dan Heath, a busy guy who took on a new project, a great podcast called What It's Like To Be... In this episode, we discuss how to evaluate new ideas, which are worth committing to, and how to know if they're truly valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Elo 202431min

We often take on too much, desire too much, or feel stuck between different paths. How can we navigate it? Social psychology professor Tessa West, author of the new book Job Therapy, helps us make sense of our complex paths — and our often complex relationship with work. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Heinä 202431min

In every partnership, there will be disagreements. But they don't have to ruin your relationships. Today, listen in on a coaching session about this: Jason talks with an entrepreneur who disagrees with his cofounders (and family members!). This is an episode from Jason's other podcast, Help Wanted. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Heinä 202437min

Andrew Wilkinson went from barista to billionaire, and often wonders: When does it feel like he's accomplished enough? It's why he wrote his new book, "Never Enough." In this deep and personal conversation, we explore what it means to constantly want more, and how to find satisfaction in your accomplishments. Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Heinä 202438min