#432: Leaders in Customer Loyalty Brand Stories featuring Feeding America

#432: Leaders in Customer Loyalty Brand Stories featuring Feeding America

Send us a text How Loyalty Principles Drive Impact in the Nonprofit Sector Loyalty professionals spend much of their time optimizing engagement, designing value exchanges, and driving long-term brand affinity. While these strategies are typically associated with commercial brands, they’re just as relevant, and arguably more critical, in the nonprofit sector, where emotional commitment and sustained participation directly impact lives. Feeding America, the largest hunger relief org...

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Loyalty360 Loyalty Live | Matt Kates, Clarus Commerce

Loyalty360 Loyalty Live | Matt Kates, Clarus Commerce

Send us a textLoyalty360's Mark Johnson interviews Matt Kates, Clarus Commerce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

12 Heinä 202228min

Global Hotel Alliance Finds Strength in Numbers

Global Hotel Alliance Finds Strength in Numbers

Send us a textKristi Gole is Vice President and Head of Product at Global Health Alliance, a worldwide hospitality alliance comprised of 800 upscale and luxury hotels among 40 independent hotel brands in over 100 countries.Loyalty360 met with Kristi Gole to discuss the brand's comprehensive GHA Discovery rewards program and how changes in the hospitality landscape have impacted brand loyalty.

1 Heinä 202220min

Loyalty360 Loyalty Live | Rachel Bicking, Tenerity

Loyalty360 Loyalty Live | Rachel Bicking, Tenerity

Send us a textLoyalty360's Mark Johnson interviews Rachel Bicking, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Kesä 202220min

ExxonMobil Partnerships Deepen Customer Loyalty Efforts

ExxonMobil Partnerships Deepen Customer Loyalty Efforts

Send us a textTroy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest direct descendant of John D. 'Rockefeller's Standard Oil.Loyalty360 CEO Mark Johnson met with Simms to discuss the brand's Exxon Mobil Rewards+ program, its recent partnership with Walmart, and how changes in the customer landscape have impacted brand loyalty.

27 Kesä 202217min

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Send us a textLoyalty360's Mark Johnson interviews Suman Mahalanabis and Padmashwini Raghunathan, TCS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Kesä 202223min

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Send us a textLoyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Touko 202216min

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Send us a textDoug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors.Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer loyalty efforts, brand advocacy and the challenges the brand faced during the pandemic.

27 Touko 202221min

MGM Wagers Big on Non-Gaming Loyalty Members

MGM Wagers Big on Non-Gaming Loyalty Members

Send us a text Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U.S. and in China. Loyalty360 CEO Mark Johnson met with Anil Mansukhani to discuss the company's recently rebranded loyalty program, MGM Rewards, the benefits of partnerships in customer loyalty, and challenges faced in today’s changing...

25 Touko 202225min

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