#432: Leaders in Customer Loyalty Brand Stories featuring Feeding America

#432: Leaders in Customer Loyalty Brand Stories featuring Feeding America

Send us a text How Loyalty Principles Drive Impact in the Nonprofit Sector Loyalty professionals spend much of their time optimizing engagement, designing value exchanges, and driving long-term brand affinity. While these strategies are typically associated with commercial brands, they’re just as relevant, and arguably more critical, in the nonprofit sector, where emotional commitment and sustained participation directly impact lives. Feeding America, the largest hunger relief org...

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Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Send us a textChad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee.Loyalty360 CEO Mark Johnson met with Crawford to discuss the company’s new My Rewards loyalty program, as well as the challenges and opportunities faced by the quick-service restaurant industry during the changing consumer landscape.

11 Huhti 202219min

Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali

Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali

Send us a textLoyalty360's Mark Johnson interviews Eugenia Blackstone, Iris Powered by Generali, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

5 Huhti 202224min

Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series

Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series

Send us a text The Intesa Sanpaolo Reward loyalty program has undergone a deep revolution over the years, increasing strings to its bow with several engagement layers, gradually revamping its features through continuous innovation and a test & learn approach. The loyalty program features themselves, although innovative and representing the state-of-art of engagement activities domain, are not the key to the creative, original, and forward-thinking approach of the loyalty program: indeed, ...

31 Maalis 202228min

Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment

Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment

Send us a text Beth Johnson is the Chief Experience Officer at Citizens Financial, a full-service national bank offering a broad range of retail and commercial banking products and services. Loyalty360 CEO Mark Johnson met with Beth Johnson to discuss the challenges and opportunities in the banking industry regarding online banking, human interaction and how the COVID pandemic continues to change the banking landscape.

31 Maalis 202217min

Brides Say “I Do” to David’s Bridal Diamond Loyalty Program

Brides Say “I Do” to David’s Bridal Diamond Loyalty Program

Send us a textJim Marcum is the Chief Executive Officer for David's Bridal, a national and intentional retailer of bridal and formalwear with headquarters in Conshohocken, Pennsylvania.Loyalty360 CEO Mark Johnson met with Marcum to discuss the company's new Diamond Loyalty Program as well as the challenges and opportunities faced by the bridal and formalwear industry during the changing retail landscape.

24 Maalis 202230min

Loyalty360 Loyalty Live | Joe Pino, Clutch

Loyalty360 Loyalty Live | Joe Pino, Clutch

Send us a textLoyalty360's Mark Johnson interviews Joe Pino, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

22 Maalis 202217min

Newk's Eatery Fast-Casual Restaurants Launches New Loyalty Program to Further Enhance Customer Experience

Newk's Eatery Fast-Casual Restaurants Launches New Loyalty Program to Further Enhance Customer Experience

Send us a textDenise Pedini is the Senior Vice-President of Guest Experience at Newk's Eatery, a fast-casual restaurant with over 100 locations in 14 states.Loyalty360 CEO Mark Johnson met with Pedini to discuss Newk's Eatery's newest in customer loyalty efforts, Newk's Rewards, as well as the company's response to the changing dine-in experience.

21 Maalis 202221min

Loyalty360 Loyalty Live | John Nash, Redpoint

Loyalty360 Loyalty Live | John Nash, Redpoint

Send us a textLoyalty360's Mark Johnson interviews John Nash, Redpoint, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

8 Maalis 202221min

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