How CMOs Thrive in Times of Rapid Change with Emily Silver (Dick's Sporting Goods) | Live from Adobe Summit

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past. The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing. Julie shares how the NFL met their fans during this unique year and how the brand became stronger amongst its fans, players and partners.In the second discussion, Jim speaks with the team behind the Inspiration4 commercial which featured an opportunity to support St. Jude Children’s Research Hospital. This panel includes Founder and CEO at Shift4 Payments, Jared Isaacman, and Rick Shadyac, President and CEO at ASLAC, the fundraising and awareness organization for St. Jude Children’s Hospital.Lastly, Jim recaps the night with some of the game's biggest advertisers, including:Monica Mody, VP Marketing, Budweiser at ABITodd Kaplan, VP Marketing at PepsiCoJohn Sass, VP of Advertising at Scotts Miracle-GroJack Hollis, SVP, Automotive Operations at ToyotaCasey Hurbis, Chief Marketing Officer-Rocket Mortgage + Detroit's In House AgencyAnda Gansca, CEO at KnotchGary Vaynerchuk, Chairman at VaynerXSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Helmi 20211h 11min

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more.In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For Magical Moments." Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 pandemic—and how David's Bridal is constantly evolving to make sure they serve "her" (the customer) and centering all of their efforts towards that goal. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Helmi 20211h 4min

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Helmi 202135min

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Tammi 20211h 1min

Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's first CMO.In this conversation, Andréa talks about noticing how people actually use Pinterest and acting on that (instead of only focusing on how it was designed and intended to be used). She also talks about how marketing is a blend of art and science that is best told through storytelling, which is why Pinterest is not just a visual discovery engine—but it's also a place to find answers.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Tammi 20211h 2min

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat.On this panel, we have Alexis Lanternier, the EVP of eCommerce at Walmart Canada, and Ekta Chopra, the Chief Digital Officer at e.l.f. Cosmetics. The panel discussion revolves around delighting your consumers online and how COVID-19 has accelerated online shopping.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Tammi 202133min

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry. Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the growth of a company, along with the power of a founder's story. She also talks about how she was able to align Alltech's work culture with its corporate mission, and the importance of purpose even in a category as specific as theirs.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Tammi 202156min

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So how is Secret staying ahead? Joining Jim to answer this question and to discuss how Secret is doing it are, Carolyn Hennessey a former P&G executive and now an independent consultant, and Jeff Peacock the President and Co-Founder at BERA the predictive analytics brand tech platform.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Tammi 202138min