Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Prose CMO Megan Streeter: AI is at the core of who we are

Prose CMO Megan Streeter: AI is at the core of who we are

When Prose launched in 2017, custom hair care was an untapped market, allowing the brand to disrupt the space. Since then, Prose has sold over 10 million units and expanded to skin care, in May 2023. ...

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Westman Atelier's Gucci Westman & David Neville: An engaging, authentic founder is 'very rare in the luxury category'

Westman Atelier's Gucci Westman & David Neville: An engaging, authentic founder is 'very rare in the luxury category'

Since launching in 2018, Westman Atelier has become one of the most covetable brands in luxury beauty. From the $68 foundation sticks that introduced the brand to the market to newer launches like the...

2 Touko 202450min

Billie's Georgina Gooley on the company's post-acquisition growth

Billie's Georgina Gooley on the company's post-acquisition growth

As more consumers indulge in self-care at home, the body-care category is continuing to grow, allowing brands to seize the moment. For 7-year-old body-care brand Billie, which was acquired for $310 mi...

25 Huhti 202429min

Digiday Media Presents: The Return Season Three

Digiday Media Presents: The Return Season Three

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it’s like for G...

21 Huhti 20243min

Tina Chen Craig on being 'the world's most reluctant beauty founder'

Tina Chen Craig on being 'the world's most reluctant beauty founder'

Tina Chen Craig started Bag Snob, her original claim to fame, in 2005. She hustled her way to the front row of New York Fashion Week when "blogger" was still a dirty word and before "influencer" was i...

18 Huhti 202456min

Rodial Group CEO Maria Hatzistefanis on growing a self-funded beauty brand

Rodial Group CEO Maria Hatzistefanis on growing a self-funded beauty brand

Running two beauty businesses without outside funding is no small feat, but Maria Hatzistefanis, founder and CEO of Rodial and Nip+Fab, is making it work. And her businesses are thriving. Hatzistefani...

11 Huhti 202433min

Katie Sturino on bringing Megababe to the masses

Katie Sturino on bringing Megababe to the masses

Along with being the founder of 7-year-old Megababe, Katie Sturino is an influencer (803,000 followers on Instagram, 25,000 on TikTok), a body positivity advocate and the author of the book "Body Talk...

4 Huhti 202434min

CEO Oliver Zak on Mad Rabbit's Walmart expansion, Discord community and competition

CEO Oliver Zak on Mad Rabbit's Walmart expansion, Discord community and competition

Tattoos are now big business for the beauty industry. Since 2021, tattooing and tattoo care products have attracted both investor and strategic acquirer attention. Brands like Mad Rabbit have raised m...

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