Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Lo Bosworth on expanding Love Wellness beyond vaginal health

Lo Bosworth on expanding Love Wellness beyond vaginal health

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Clinique global brand president Michelle Freyre: Brand relevancy is key to 'break through and achieve success'

Clinique global brand president Michelle Freyre: Brand relevancy is key to 'break through and achieve success'

When Clinique’s 52-year-old Black Honey lipstick went viral on TikTok in 2021, it represented a major shift for both the decades-old brand and the beauty industry. For the industry, it introduced the ...

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Sara Foster on Favorite Daughter's expansion to 'multiple categories'

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Though actor, podcaster, investor and brand founder Sara Foster never intended to launch a clothing line, it turns out she's quite good at it. Four-year-old Favorite Daughter, which she and her sister...

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Kendo Brands' Sarah Koch: Brand relevance is 'the million-dollar question'

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Maintaining the cultural relevancy of a 40-year-old brand is no small feat. However, Sarah Koch, svp and gm of Kendo Brands, is up to the task when it comes to OleHenriksen skin care. “You have to be ...

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CEO Kyle Leahy on what Glossier has in common with Taylor Swift and whether it's reformulated its You fragrance

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Allergan Aesthetics' Carrie Strom on the 'aesthetics generation' and new frontiers for injectables

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Botox has dominated the neurotoxin market since its FDA approval for cosmetic use in 2002. However, its iconic status would not be possible without the backing of global company Allergan Aesthetics. I...

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Renée Rouleau on taking on retail partners after 27 years in business

Renée Rouleau on taking on retail partners after 27 years in business

Renée Rouleau, the celebrity esthetician and entrepreneur, opened her first spa and launched her first product in 1996. By 1999, she had become an early entrant in e-commerce. Today, rather than givin...

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Moroccanoil's Carmen Tal: 'The way the consumer is going to the salon has changed'

Moroccanoil's Carmen Tal: 'The way the consumer is going to the salon has changed'

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