Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'

E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'

This week, we’re doing things a little differently. Joining us on the Glossy Beauty Podcast is Laurie Lam, E.l.f. Beauty's chief brand officer, providing an up-close look at the beauty brand’s latest ...

25 Tammi 202426min

California Naturals founder Shelby Wild: In mass retailers, 'the focus is on clean'

California Naturals founder Shelby Wild: In mass retailers, 'the focus is on clean'

With over a decade's worth of experience in the hair-care industry, entrepreneur Shelby Wild is now venturing into the mass hair-care space. In July 2023, Wild unveiled California Naturals, a clean ha...

18 Tammi 202433min

Ashley Tisdale on transitioning from actress to wellness brand founder

Ashley Tisdale on transitioning from actress to wellness brand founder

After working in Hollywood for over two decades, Ashley Tisdale has now set her sights on the wellness space. In 2020, she launched an online community platform called Frenshe with the goal of making ...

11 Tammi 202436min

Pacifica Beauty's Brooke Harvey-Taylor: 'We've always been part of the clean movement'

Pacifica Beauty's Brooke Harvey-Taylor: 'We've always been part of the clean movement'

Before the term "clean beauty" was coined, brands were making notable strides in the space. One of those was Pacficia Beauty, a 100% vegan and cruelty-free beauty brand founded in 1996 by Brooke Harve...

4 Tammi 202440min

Glossy Year-in-Review Beauty Podcast: A contracting finance landscape, TikTok’s big opportunity and the regulatory learning curve

Glossy Year-in-Review Beauty Podcast: A contracting finance landscape, TikTok’s big opportunity and the regulatory learning curve

Over the past year, the Glossy Beauty Podcast has provided an insider’s look into the beauty industry through thoughtful interviews, unique perspectives and forward-thinking commentary. But this week,...

28 Joulu 202336min

ITK's Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha

ITK's Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha

Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 millio...

21 Joulu 202347min

Access VC's Rakesh Narayana: Investors have a responsibility to envision the future of consumer products

Access VC's Rakesh Narayana: Investors have a responsibility to envision the future of consumer products

Over the past five years, corporate venture capital (CVC) has emerged as a major player in the startup funding space. And CPG company Reckitt plans to be front and center of that change through its ow...

14 Joulu 202340min

Chillhouse's Cyndi Ramirez on filling a white space in self-care

Chillhouse's Cyndi Ramirez on filling a white space in self-care

Cyndi Ramirez founded Chillhouse, a self-care spot in SoHo, in 2017. The idea was to solve for a white space she’d observed: a place to get an affordable massage, a manicure and an adaptogenic matcha ...

7 Joulu 202346min

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