Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Dr. Shereene Idriss on building a community and rarely accepting brand partnerships

Dr. Shereene Idriss on building a community and rarely accepting brand partnerships

For the past 10 years, Dr. Shereene Idriss has been a practicing dermatologist in New York City. And in 2018, she also became a social media star. Today, Dr. Idriss has 657,000 followers on Instagram,...

5 Loka 202340min

Noble Panacea CEO Céline Talabaza on why luxury beauty ‘cannot be copied’

Noble Panacea CEO Céline Talabaza on why luxury beauty ‘cannot be copied’

It is notoriously difficult to succeed in the luxury indie beauty space, and not many brands do. But by all accounts, Noble Panacea has superseded all expectations. Noble Panacea launched in Oct. 2019...

28 Syys 202345min

Sabrina Elba on creating S’able Labs with husband Idris Elba: 'We never wanted this to be about us.'

Sabrina Elba on creating S’able Labs with husband Idris Elba: 'We never wanted this to be about us.'

When Idris and Sabrina Elba, husband and wife, launched their gender-neutral skin-care brand, S’able Labs, in July 2022, it was just ahead of the boom in celebrity beauty launches. The brand had been ...

21 Syys 202343min

Mango People founder Sravya Adusumilli: 'Launching the brand was the hardest part'

Mango People founder Sravya Adusumilli: 'Launching the brand was the hardest part'

Sravya Adusumilli, the founder of Mango People, never thought she would become a makeup brand founder. But, after spending her academic career in a chemistry lab, she found she preferred being an entr...

14 Syys 202341min

Jerrod Blandino and Jeremy Johnson on going clean and glam with new makeup venture, Polite Society 

Jerrod Blandino and Jeremy Johnson on going clean and glam with new makeup venture, Polite Society 

When Jerrod Blandino and Jeremy Johnson first launched Too Faced back in 1998, the beauty startup world was a whole different game. Over the decades, the co-founders powered through all the big change...

7 Syys 202352min

Curie founder and CEO Sarah Moret on leveraging 'Shark Tank' and Walmart to grow the business

Curie founder and CEO Sarah Moret on leveraging 'Shark Tank' and Walmart to grow the business

It's no secret that natural deodorant gets a bad rap. Clean beauty consumers looking for brands that leave out ingredients such as aluminum have long complained of having trouble finding something tha...

31 Elo 202339min

Makeup artist and founder Patrick Ta on finding success through social media

Makeup artist and founder Patrick Ta on finding success through social media

Patrick Ta has come a long way from the MAC counter, where he started working over 12 years ago in Scottsdale, Arizona. Today, the brand founder and full-time makeup artist travels the country creatin...

24 Elo 202337min

Scotch Porter founder Calvin Quallis: 'Beards have staying power’

Scotch Porter founder Calvin Quallis: 'Beards have staying power’

Back in the day, the men’s grooming category was synonymous with shaving products. But not anymore. The rising acceptance of facial hair has led to a boom in beard-care products.  Take Scotch Porter, ...

17 Elo 202341min

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