Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Covey co-founders Emily DiDonato and Christina Uribe: Our customer ‘doesn't want to go down the skin-care rabbit hole’

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In 2022, Chriselle Lim and Ben Bennett, re-launched Phlur, a dormant "clean" fragrance brand at the time, with Ben Bennett. Bennett is the founder of the brand incubator The Center, which is behind Sa...

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When Snapchat first tapped into the power of augmented reality circa 2015, no one understood how impactful it would be to the social media platform and the beauty industry. Snapchat's “Lens” feature w...

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Jonathan Van Ness and Teresa Lo of JVN Hair: 'We don't want to create products just to create products'

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The star of Netflix’s "Queer Eye," Jonathan Van Ness has captivated a massive fan base as a comedian, best-selling author and podcast host with a prolific social media presence. But he definitely hasn...

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TikTok beauty influencer Mikayla Nogueira: 'Don't strive to do this career'

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Charlotte Palermino of Dieux: ‘We're a TMI brand’

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If you’re familiar with skin-care brand Dieux, you probably first came across its cult eye masks that all the cool kids have been wearing on Instagram. Now with multiple products, the brand’s celebrit...

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