Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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InterParfums CEO Jean Madar on surpassing $1 billion in sales during a ‘crazy moment for fragrance’

InterParfums CEO Jean Madar on surpassing $1 billion in sales during a ‘crazy moment for fragrance’

While economic headwinds are impacting the beauty industry these days, one area that’s still going strong is fragrance. Take InterParfums, for example. It’s the fragrance company that holds the licens...

15 Kesä 202346min

Kim Chi of KimChi Chic Beauty: ‘I want this to be a staple in a lot of people's lives’

Kim Chi of KimChi Chic Beauty: ‘I want this to be a staple in a lot of people's lives’

When Kim Chi made the finals on season 8 of "RuPaul’s Drag Race" back in 2016, fans were captivated by her stunning makeup artistry. Not long after, she became the CEO and founder of her own makeup br...

8 Kesä 202342min

Maison Francis Kurkdjian's Marc Chaya: 'We use marketing at the service of creativity'

Maison Francis Kurkdjian's Marc Chaya: 'We use marketing at the service of creativity'

Luxury fragrance brands have long relied on big celebrity brand ambassadors and traditional ad formats. Niche fragrance brands, however, are moving away from traditional strategies and finding major s...

1 Kesä 202350min

Mother Science's Mike Einziger and Ann Marie Simpson-Einziger on their path from rock stars to beauty founders

Mother Science's Mike Einziger and Ann Marie Simpson-Einziger on their path from rock stars to beauty founders

Mike Einziger, the lead guitarist of the ’90s rock band Incubus, and his wife, science teacher-turned-rock violinist Ann Marie Simpson-Einziger, did not intend to start a beauty brand.  Ann Marie Simp...

25 Touko 202349min

Marianna Hewitt of Summer Fridays: ‘Video is really what gets people to convert’

Marianna Hewitt of Summer Fridays: ‘Video is really what gets people to convert’

Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland...

18 Touko 202339min

CVS beauty merchandising vp Andrea Harrison on what’s behind its indie beauty influx

CVS beauty merchandising vp Andrea Harrison on what’s behind its indie beauty influx

If you’ve been into a CVS lately, you’ve probably noticed that the term “drugstore beauty” doesn’t mean what it used to. Amid the conglomerate-owned giants like Maybelline and Covergirl, you can now f...

11 Touko 202350min

Hayley Williams and Brian O’Connor of Good Dye Young: hair color is ‘much more a fashion accessory than it’s ever been’

Hayley Williams and Brian O’Connor of Good Dye Young: hair color is ‘much more a fashion accessory than it’s ever been’

If you’ve noticed hair has been getting a lot more colorful in the past few years, you’re not alone. Pink, purple, blue or orange hair is no longer just for rebellious teens and rock stars. Hair dye b...

4 Touko 202351min

Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'

Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'

There are countless ways to launch a celebrity-founded skin-care brand nowadays. One can partner with an incubator (à la Peyton List and Pley Beauty), build a company within the framework of a larger ...

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