Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Wende Zomnir of Caliray and Urban Decay on sustainability messaging: ‘We don’t want it to be all gloom and doom’

Wende Zomnir of Caliray and Urban Decay on sustainability messaging: ‘We don’t want it to be all gloom and doom’

When Wende Zomnir co-founded Urban Decay in 1996, there was no Instagram or TikTok, and Sephora was still two years out from entering the U.S. Fast forward to today, she wrapped up her tenure at Urban...

20 Huhti 202337min

Cheekbone Beauty's Jenn Harper on launching a beauty brand with no experience

Cheekbone Beauty's Jenn Harper on launching a beauty brand with no experience

Launching Cheekbone Beauty in 2016 was a bit of a serendipitous moment for founder Jenn Harper. It all started in Jan. 2015 when she dreamed about "Native little girls with their brown little skin and...

13 Huhti 202348min

evolvetogether’s Cynthia Sakai: 'We want to lead the way as an elevated sustainable brand'

evolvetogether’s Cynthia Sakai: 'We want to lead the way as an elevated sustainable brand'

Like many people who rerouted their career path in the last three years, Cynthia Sakai made a mid-pandemic leap from the fashion industry to personal care. "I had been in the fashion space for a reall...

6 Huhti 202344min

Milani Cosmetics CMO Jeremy Lowenstein on TikTok’s dupe culture and that Depp-Heard trial video

Milani Cosmetics CMO Jeremy Lowenstein on TikTok’s dupe culture and that Depp-Heard trial video

If you’ve followed beauty dupe trends on TikTok, you’ve most likely come across a product or two from Milani Cosmetics. From its lip oil to its concealer, the mass makeup brand has seen multiple produ...

30 Maalis 202346min

Odele co-founders Lindsay Holden and Britta Chatterjee: ‘Design is so much more accessible’

Odele co-founders Lindsay Holden and Britta Chatterjee: ‘Design is so much more accessible’

Not long ago, the options for beauty consumers looking for clean hair care were limited to a handful of brands at either the luxury or the crunchy granola ends of the spectrum. Former business school ...

23 Maalis 202345min

Vanessa Hudgens is doing things differently with the second launch of Know Beauty

Vanessa Hudgens is doing things differently with the second launch of Know Beauty

While she may be best known for her acting and singing, Vanessa Hudgens, is not new to entrepreneurship. The 34-year-old star, with 49 million Instagram followers, is behind Caliwater, a cactus water ...

16 Maalis 202339min

Inside Loops Beauty’s celebrity creative director strategy

Inside Loops Beauty’s celebrity creative director strategy

Meg Bedford has always been attracted to startups. Bedford, CEO of Loops Beauty, dabbled in editorial at Vogue before joining Tom Ford and eventually Pat McGrath Beauty, finally landing at Loops in Au...

9 Maalis 202342min

Róen Beauty's Tiffany Scott and Kate Synnott on authenticity: 'The real girl resonates so much more'

Róen Beauty's Tiffany Scott and Kate Synnott on authenticity: 'The real girl resonates so much more'

When Tiffany Scott got the idea for Róen Beauty in 2017, her goal was to create a glam luxury brand centered on clean beauty products. After two years of searching, she found lab partners that underst...

2 Maalis 202344min

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