Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Jaksot(381)

Róen Beauty's Tiffany Scott and Kate Synnott on authenticity: 'The real girl resonates so much more'

Róen Beauty's Tiffany Scott and Kate Synnott on authenticity: 'The real girl resonates so much more'

When Tiffany Scott got the idea for Róen Beauty in 2017, her goal was to create a glam luxury brand centered on clean beauty products. After two years of searching, she found lab partners that underst...

2 Maalis 202344min

DIBS Beauty's Jeff Lee and Courtney Shields: 'The customer is smarter than ever'

DIBS Beauty's Jeff Lee and Courtney Shields: 'The customer is smarter than ever'

Growing up in communities of color, Jeff Lee and Courtney Shields were both early to understanding the importance of diversity and inclusion in beauty. When they met virtually through peers during the...

23 Helmi 202344min

Ourself co-founders Lauren Otsuki and Vimla Black-Gupta: 'Clinical skin care is back'

Ourself co-founders Lauren Otsuki and Vimla Black-Gupta: 'Clinical skin care is back'

When Lauren Otsuki and Vimla Black-Gupta launched skin-care brand Ourself in February 2022, their main goal was to provide beauty consumers with cosmetic enhancement options other than injections and ...

16 Helmi 202339min

Mario Badescu’s Joseph Cabasso on Martha Stewart, inflation and TikTok’s skin-care cancel culture

Mario Badescu’s Joseph Cabasso on Martha Stewart, inflation and TikTok’s skin-care cancel culture

From Kylie Jenner to Martha Stewart, 51-year-old skin-care brand Mario Badescu has been cited as a go-to by a wide range of celebrities known for their strong thirst trap game. What started as a small...

9 Helmi 202339min

John Legend on his new skin-care brand, life with a newborn, toxic masculinity and backlash politics

John Legend on his new skin-care brand, life with a newborn, toxic masculinity and backlash politics

One of only 17 artists to ever achieve EGOT status, singer-songwriter John Legend is also a man of many business ventures, such as wine, fashion and now skin care. On this week’s episode of the Glossy...

2 Helmi 202343min

Unilever CEO of Health & Wellbeing Jostein Solheim on the new definition of health

Unilever CEO of Health & Wellbeing Jostein Solheim on the new definition of health

Formerly the CEO of Ben & Jerry’s, Jostein Solheim took the helm of Unilever’s Health & Wellbeing division in June 2021. He’s drawing on over 30 years of experience at Unilever to guide the 4-year-old...

26 Tammi 202341min

MOB Beauty and Pure Culture Beauty's Victor Casale on fighting the ‘purchase, consume, and discard’ mentality

MOB Beauty and Pure Culture Beauty's Victor Casale on fighting the ‘purchase, consume, and discard’ mentality

A beauty industry veteran, Victor Casale knows a thing or two about building brands. After serving as the chief chemist at MAC Cosmetics from its inception through its acquisition, he later went on to...

19 Tammi 202342min

Rationale's Richard Parker on building a trusted skin-care brand

Rationale's Richard Parker on building a trusted skin-care brand

From an early age, Richard Parker was aware of his skin. When Parker was a teenager, he was diagnosed with a skin condition caused by sun damage called ochronosis. And in his early 20s, he suffered fr...

12 Tammi 202329min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rss-rentotapaus
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
kultaiset-hoitajat
rss-lahtijat
rss-startup-ministerio
rss-tarkeista-asioista-2
rss-lain-elamaa
rss-markkinointiradio
rss-sisalto-kuntoon
rss-asiakaskokemusklubi