Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Jaksot(380)

Bread Beauty Supply's Maeva Heim on the ‘renaissance’ of hair care

Bread Beauty Supply's Maeva Heim on the ‘renaissance’ of hair care

The launch of Fenty Beauty in 2017 marked a turning point for diversity within the beauty industry, as makeup brands were tasked with matching the new standards of Fenty’s foundation shade range of 40...

23 Syys 202143min

Crown Affair's Dianna Cohen: 'One of the most powerful things a new brand can do is build a community'

Crown Affair's Dianna Cohen: 'One of the most powerful things a new brand can do is build a community'

When you reach for a bottle of shampoo in the shower, you may not be familiar with the brand founder -- or know if he or she actually uses the product. But as Crown Affair founder and CEO Dianna Cohen...

16 Syys 202145min

Ciaté, Lottie London and Skin Proud founder Charlotte Knight on reaching the Gen-Z consumer

Ciaté, Lottie London and Skin Proud founder Charlotte Knight on reaching the Gen-Z consumer

In New York City, one can find a nail salon almost as easily as a bodega. But across the Atlantic, in London, the same could not be said -- at least until the early 2000s, according to Charlotte Knigh...

9 Syys 202139min

Amyris' Alastair Dorward on the "guilt and penance" of buying better-for-you beauty

Amyris' Alastair Dorward on the "guilt and penance" of buying better-for-you beauty

Alastair Dorward may be new to the biotech company Amyris -- he joined as chief brand officer in August -- but he's not unfamiliar with the better-for-you beauty and personal care space. Dorward was t...

2 Syys 202139min

Peace Out Skincare's Enrico Frezza on building 'a strong, acne-positive community’

Peace Out Skincare's Enrico Frezza on building 'a strong, acne-positive community’

Long gone are the days of popping pimples in secret or attempting DIY acne solutions, like toothpaste or liquid Advil, as an influx of acne-positivity brands have entered the market. In turn, the stig...

26 Elo 202128min

Tracee Ellis Ross, Pattern Beauty founder: ‘Beauty ends up being a portal into your soul'

Tracee Ellis Ross, Pattern Beauty founder: ‘Beauty ends up being a portal into your soul'

You may know her best as an actress, but Tracee Ellis Ross’ efforts to highlight diversity, equity and inclusion do not stop in Hollywood. In 2019, Ross launched her line of natural hair products, Pat...

19 Elo 202138min

Uncle Bud's CEO Bruno Schiavi: "We have everything for everybody"

Uncle Bud's CEO Bruno Schiavi: "We have everything for everybody"

While many industries took hits during the pandemic, Covid-19 set the stage for brands within the wellness industry, like Uncle Bud’s CBD, to grow. Customers “were coming to us not necessarily because...

12 Elo 202124min

Shen Beauty’s Jessica Richards: Let the consumer choose 'to shop toxic, organic or clean'

Shen Beauty’s Jessica Richards: Let the consumer choose 'to shop toxic, organic or clean'

Although growing up in an “organic lifestyle” meant eating “turkey and sprouts” at school instead of tater tots, Jessica Richards, founder of Shen Beauty, benefitted from that "granola" upbringing in ...

5 Elo 202136min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi