Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Ulta Beauty’s Kecia Steelman on expanding the retailer's reach: ‘We’re creating this new ecosystem’

Ulta Beauty’s Kecia Steelman on expanding the retailer's reach: ‘We’re creating this new ecosystem’

With roles at Target, The Home Depot, Family Dollar and now Ulta Beauty, Kecia Steelman, Ulta Beauty chief operating officer, can legitimately affirm, “Retail is in my DNA." “Life has [come] full circ...

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Sephora's Carolyn Bojanowski: Convenience is the ultimate luxury

Sephora's Carolyn Bojanowski: Convenience is the ultimate luxury

When Carolyn Bojanowski, svp and gm of e-commerce at Sephora, joined the retailer team in 2005, it was an opportunity to pay homage to her childhood as the daughter of a candy buyer. In her mind, Seph...

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Tula CEO Savannah Sachs on ‘the intersection of clean and clinical’ in skin care

Tula CEO Savannah Sachs on ‘the intersection of clean and clinical’ in skin care

Clean or effective?  It's a question that the beauty industry has tried to tackle for the last decade. For Tula, a probiotic-based, skin-care brand, it has attempted to combine its doctor-founded, sci...

4 Marras 202133min

True Botanicals CMO Rebecca Boston on rebranding clean beauty as 'sensual'

True Botanicals CMO Rebecca Boston on rebranding clean beauty as 'sensual'

True Botanicals chief marketing officer Rebecca Boston‘s work in the fashion industry led her to beauty, and then, specifically, clean skin care. Boston was motivated to take the True Botanicals role ...

28 Loka 202136min

Malin+Goetz's founders say success is a balance between expediency and exclusivity

Malin+Goetz's founders say success is a balance between expediency and exclusivity

While emerging from a decade dominated by sans-serif typeface and millennial pink, it may be hard to remember a time when an ode to simplicity could make a brand stand out. But when Malin+Goetz, a nat...

21 Loka 202138min

Kreyol Essence's Yve-Car Momperousse on creating a hair-care brand that's also a 'social impact business'

Kreyol Essence's Yve-Car Momperousse on creating a hair-care brand that's also a 'social impact business'

For many people, a bad hair day would result in a few shed tears and some variation of a head covering. However in the case of Yve-Car Momperousse, CEO and co-founder of Kreyol Essence, a beauty brand...

14 Loka 202140min

KNC Beauty’s Kristen Noel Crawley on being a founder: It's ‘not what you see on Instagram’

KNC Beauty’s Kristen Noel Crawley on being a founder: It's ‘not what you see on Instagram’

Kristen Noel Crawley, KNC Beauty founder, knows that it takes more than being a “lover of skincare” to become a successful beauty brand founder. The launch of the Black-owned brand in 2016 was “a natu...

7 Loka 202129min

Firmenich's Ilaria Resta: Driving innovation is 'crucial' to the fragrance industry

Firmenich's Ilaria Resta: Driving innovation is 'crucial' to the fragrance industry

Covid forced social activities, like bar crawls and date nights, to go on hiatus, or move to Zoom. So the fact that fragrance sales increased by 82% in the first half of 2021, compared to the same tim...

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