Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Pai Skincare founder and CEO Sarah Brown: 'Clean is not a term I like'

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Flamingo Estate founder Richard Christiansen: 'Pleasure is a priority'

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In the heart of Los Angeles lies a seven-acre oasis known as Flamingo Estate. Flamingo Estate, the brainchild of Richard Christiansen, is a modern take on an apothecary-meets-sanctuary. Nestled in the...

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Year in Review Beauty Podcast: NFTs became hot, shop-in-shops dominated retail and curly hair became popular

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In a special edition of the Glossy Beauty Podcast, Jill Manoff, editor-in-chief, sat down with senior beauty reporters Liz Flora and Emma Sandler to review the year in beauty news. The previous 12 mon...

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Kinship’s Alison Haljun and Christin Powell: ‘A lot of people told us not to do Gen Z’

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Not long ago, skin-care options for teens were limited to the traditional players in the market. In November 2019, beauty industry veterans Alison Haljun and Christin Powell set out to change that wit...

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111Skin founders on building an expert-led brand: 'We make product decisions based on patients'

111Skin founders on building an expert-led brand: 'We make product decisions based on patients'

When Dr. Yannis Alexandrides first formulated a healing serum for patients of his London-based plastic surgery clinic, he had no intention of turning it into one of the beauty industry’s most sought-a...

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L'Oréal’s Erica Culpepper: ‘What's happening now is the perfect example of people truly walking the talk’

L'Oréal’s Erica Culpepper: ‘What's happening now is the perfect example of people truly walking the talk’

At L’Oréal, Erica Culpepper has overseen a portfolio of brands that have been at the forefront of the beauty industry’s transformation, when it comes to diversity, equity and inclusion.  With a tenure...

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Shani Darden and CEO Michelle Shigemasa on retinol: ‘Efficaciousness’ trumps ‘Percentages'

Shani Darden and CEO Michelle Shigemasa on retinol: ‘Efficaciousness’ trumps ‘Percentages'

While many children begin to pursue hobbies around eight years old, they are not typically along the lines of curating a skin -care routine, unless of course, you are Shani Darden. The founder of her ...

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Shiseido's Alessio Rossi on 'fostering the community with authentic, relatable content’

Shiseido's Alessio Rossi on 'fostering the community with authentic, relatable content’

Today, "digital" is practically synonymous with fashion and beauty. But to boast an advanced knowledge of the digital world in the early aughts is what Alessio Rossi, evp of Shiseido and Clé de Peau B...

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