Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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'Not a flash in the pan': Sundial Brands CEO Cara Sabin on supporting founders of color

'Not a flash in the pan': Sundial Brands CEO Cara Sabin on supporting founders of color

Cara Sabin joined Sundial Brands as its CEO last December. That was when the coronavirus pandemic was a regional story rather than a global one, and before months of social unrest would renew the chal...

20 Elo 202035min

Ulta Beauty President Dave Kimbell on the coming 'renaissance in beauty'

Ulta Beauty President Dave Kimbell on the coming 'renaissance in beauty'

The pandemic has made Ulta Beauty's most progressive goals tougher to reach, but the beauty retailer's president, Dave Kimbell, doesn't want to put them on hold. "Increasingly, guests of all ages and ...

13 Elo 202036min

Sol de Janeiro's Heela Yang and Camila Pierotti on leading the way for premium body products

Sol de Janeiro's Heela Yang and Camila Pierotti on leading the way for premium body products

Before joining Sephora, Sol de Janeiro's premium body products had another retailer stumped. "They said, 'You know, we don't know what to do with you guys,' recalled Heela Yang, one of the company's t...

6 Elo 202036min

‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

‘Skin care isn’t just for the face’: Nécessaire's Randi Christiansen on growing her body brand in a pandemic

Skin care isn't just for the face, according to Nécessaire co-founder Randi Christiansen. Christiansen founded the company with Nécessaire co-founder Nick Axelrod in 2018 and debuted digitally first. ...

30 Heinä 202039min

Kosas' Sheena Yaitanes on why clean makeup accelerated during the pandemic

Kosas' Sheena Yaitanes on why clean makeup accelerated during the pandemic

The age of ongoing confinement seems tailor-made for the industry's clean beauty segment. "We couldn't be in a more timely position in terms of what we've been pushing for as a brand," said Kosas foun...

23 Heinä 202027min

'We don't want to be La Mer': Augustinus Bader CEO Charles Rosier on creating the next cult beauty brand

'We don't want to be La Mer': Augustinus Bader CEO Charles Rosier on creating the next cult beauty brand

Some beauty products trickle down from medical use to everyday consumers by happenstance, but Augustinus Bader's skincare line is the opposite, according to the company's CEO Charles Rosier. Rosier fi...

16 Heinä 202039min

Credo co-founder Annie Jackson on being a good (but exacting) partner to its 135 brands

Credo co-founder Annie Jackson on being a good (but exacting) partner to its 135 brands

Credo is betting that customers stuck at home are as beauty-minded as always, but that more than ever, they now have the time to do their research about clean beauty. "Health is what anyone is thinkin...

9 Heinä 202044min

"Browse commerce is just done': Stella & Dot founder and CEO Jessica Herrin

"Browse commerce is just done': Stella & Dot founder and CEO Jessica Herrin

Millions of Americans are still out of work as the coronavirus pandemic's ripples through the economy, and many are unlikely to return to the jobs they held a few months ago. A few companies -- includ...

2 Heinä 202037min

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