Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

Sarah Kugelman compares having her products dropped from Sephora stores to “being on a date with someone you really like and them not wanting to go out with you again.” Sales at Sephora’s 200 stores r...

9 Tammi 202030min

Beekman 1802 founders Josh Kilmer-Purcell and Brent Ridge on the magic of goat milk soap

Beekman 1802 founders Josh Kilmer-Purcell and Brent Ridge on the magic of goat milk soap

Most businesses start with an idea before getting the right resources to make a product. With Beekman 1802, it was the other way around. Founders Josh Kilmer-Purcell and Brent Ridge had bought a farm ...

19 Joulu 201935min

8Greens founder Dawn Russell on establishing what a wellness brand should mean

8Greens founder Dawn Russell on establishing what a wellness brand should mean

8Greens founder Dawn Russell got the idea for her wellness business a painful way: by surviving a terrible diagnosis. "I hate to start the conversation with cancer, but it really was what brought me i...

12 Joulu 201934min

Vintner's Daughter founder April Gargiulo on launching a single-product brand before it was cool

Vintner's Daughter founder April Gargiulo on launching a single-product brand before it was cool

Vintner's Daughter founder April Gargiulo is the first person to tell you that her product doesn't come cheap. Consider the brand's hero Active Botanical Serum, which retails for $185. On the Glossy B...

5 Joulu 201928min

Beach House Group founder Shaun Neff on celebrity-led brands: 'There's maybe 20 to 25 of these that can build a $100-$200 million business'

Beach House Group founder Shaun Neff on celebrity-led brands: 'There's maybe 20 to 25 of these that can build a $100-$200 million business'

Beach House Group has launched four companies in the last 12 months, including Millie Bobby Brown's Florence by Mills and Tracee Ellis Ross' Pattern Beauty. While it may seem fast and furious, when fo...

21 Marras 201934min

Sakara Life's Whitney Tingle and Danielle DuBoise: 'Seamless is not looking out for your health'

Sakara Life's Whitney Tingle and Danielle DuBoise: 'Seamless is not looking out for your health'

One nutritious meal doesn't mean a healthy diet, nor does going for something deep-fried once in a while mean you're will you be doomed. That's part of why Sakara Life, a meal and wellness delivery se...

14 Marras 201934min

Beauty Pie founder Marcia Kilgore: 'We're telling everybody what cosmetics truly cost to make'

Beauty Pie founder Marcia Kilgore: 'We're telling everybody what cosmetics truly cost to make'

Serial entrepreneur Marcia Kilgore has no trouble calling out ineffective or unfair practices in beauty. "When you buy a $99 cream, you're probably getting something that's worth about $6," said the B...

7 Marras 201937min

Bonus Anniversary Episode: Highlights from The Glossy Beauty Podcast's first year

Bonus Anniversary Episode: Highlights from The Glossy Beauty Podcast's first year

Today, the Glossy Beauty Podcast turns 1. If you've been listening, you know that, every week, we speak with the people making change happen in the beauty and wellness industries. For this special ann...

6 Marras 201920min

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