Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over'

Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over'

When Virtue Labs founder and CEO Melisse Shaban was first introduced to a new technical process for extracting keratin, which promised to upend the world of hair care, she was skeptical. "These guys s...

31 Loka 201936min

Moon Juice founder Amanda Chantal Bacon on bringing research to the wellness industry

Moon Juice founder Amanda Chantal Bacon on bringing research to the wellness industry

Amanda Chantal Bacon is often ranked alongside Gwyneth Paltrow when it comes to seminal figures in wellness. But that's not to say she's fully comfortable with it. "I try to stay out of the fray of wh...

24 Loka 201936min

Go-To Skin Care's Zoë Foster Blake on bringing her beauty line to the US

Go-To Skin Care's Zoë Foster Blake on bringing her beauty line to the US

Zoë Foster Blake, the founder and chief creative office of DTC-first company Go-To Skin Care, has found many opposing marketing dynamics between her home country of Australia compared to the U.S. "In ...

17 Loka 201929min

Madison Reed's Amy Errett on disrupting the classic hair salon business

Madison Reed's Amy Errett on disrupting the classic hair salon business

"At a certain age, every woman colors their hair," said Amy Errett on this week's Glossy Beauty Podcast. As the CEO and founder of the rapidly growing hair-color brand Madison Reed, she would know. Co...

10 Loka 201929min

Bobbi Brown on work (and life) after Estée Lauder Companies: 'Honestly, best thing that ever happened to me'

Bobbi Brown on work (and life) after Estée Lauder Companies: 'Honestly, best thing that ever happened to me'

This week, beauty editor Priya Rao sits down with Bobbi Brown, the CEO of Beauty Evolution and founder of Bobbi Brown Cosmetics. Brown discusses her career's origin story in unwittingly creating the "...

3 Loka 201931min

Olivia Garden co-owner Anne Maza: 'A product might take four to seven years to bring to market'

Olivia Garden co-owner Anne Maza: 'A product might take four to seven years to bring to market'

This week, beauty editor Priya Rao sits down with Anne Maza, the co-owner and vice president of sales and marketing at hair brand Olivia Garden. Maza discusses evolving a 52-year-old brand for today's...

26 Syys 201931min

Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

This week, beauty editor Priya Rao sits down with Katia Beauchamp, CEO and co-founder of Birchbox, the company that sends monthly packages with a few samples of beauty products -- after that, it's up ...

19 Syys 201925min

Deciem's Nicola Kilner: 'We like our retail partners to have a good share of the business'

Deciem's Nicola Kilner: 'We like our retail partners to have a good share of the business'

This week, beauty editor Priya Rao sits down with Nicola Kilner, CEO and co-founder of Deciem, umbrella company to cult-favorite skin-care brand The Ordinary. Kilner discusses why demand should lead p...

12 Syys 201933min

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