Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Fragrance isn't what it used to be, according to Acqua Di Parma CEO Laura Burdese. "I don't wear a fragrance anymore to represent my personality to someone else," Burdese said on this week's episode of the Glossy Beauty Podcast. "I do it because of myself, because it's part of my personal, intimate life." That's partly due to the pandemic that is hitting with renewed strength, of course, both in the company's native Italy and around the world. If people are still wearing perfume, they're doing it for themselves. "On top of fragrances, we've seen the rise of so many bath and body products and home fragrances like candles and diffusers," Burdese said of the self-care momentum. "This is a shift that was probably somehow already there, but the pandemic really accelerated it." Acqua Di Parma's customer base is slowly skewing younger, Burdese added. For those generations and overall, the meaning of luxury has changed from being a simple price bracket to requiring an emotional resonance with customers, "something they believe in and feel is relevant to them," Burdese said. "To me, luxury is becoming something more personal." And that, she said, is oftentimes "more difficult."

Jaksot(381)

The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

As 2025 comes to a close, the Glossy Beauty team — Sara Spruch-Feiner, Lexy Lebsack and Emily Jensen — came together on the Glossy Beauty Podcast to reflect on some of the defining themes that shaped ...

18 Joulu 202539min

Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

11 Joulu 202553min

What beauty products do teens want for the holidays?

What beauty products do teens want for the holidays?

On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

4 Joulu 202545min

Special Crossover Episode: The Shopper’s Black Friday Playbook

Special Crossover Episode: The Shopper’s Black Friday Playbook

How can shoppers, brands and retailers win Black Friday?  In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podca...

27 Marras 202545min

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

20 Marras 20251h 3min

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Marras 202540min

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

30 Loka 20251h 6min

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading crea...

23 Loka 202555min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
herrasmieshakkerit
rss-lahtijat
rahapuhetta
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-doulapodi
rss-bisnesta-bebeja
rss-sisalto-kuntoon
kultaiset-hoitajat
rss-uppoava-vn-laiva
rss-bisneksen-pehmea-puoli