Beauty influencer Meredith Duxbury: 'I’ve learned so much from being on TikTok'

Beauty influencer Meredith Duxbury: 'I’ve learned so much from being on TikTok'

NYC-based makeup artist Meredith Duxbury is a well-known digital content creator among the TikTok beauty community with over 14.8 million followers on the platform. Referred to as “the complexion queen of TikTok,” she is also the face of the Morphe Making You Blush collection, which launched in March 2022. Duxbury grew up following beauty creators like Jacqueline Hill before deciding she wanted to post her own beauty content on social media. “I started on TikTok. I would stack up some cardboard boxes and make a random tripod out of whatever I could find, and I started doing [before-and-after] transitions here and there," Duxbury said on the latest Glossy Podcast. "My videos took off when I started doing rap lip-syncing videos to Nicki Minaj’s 'I’m Legit' song. And I created a trend called #thefoundationchallenge where I would smear foundation all over my face. It would get hundreds of millions of views.” The TikTok star hit 1 million followers in December 2020, and one month later, she reached 7 million followers. “I created three videos a day during quarantine and learned so much about the [influencer] industry. But I’d say 2019 was when I [first] immersed myself in the beauty world,” said Duxbury. “[The TikTok algorithm] shows that, if you’re consistent, you can grow."

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The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

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Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

11 Joulu 202553min

What beauty products do teens want for the holidays?

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On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

4 Joulu 202545min

Special Crossover Episode: The Shopper’s Black Friday Playbook

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How can shoppers, brands and retailers win Black Friday?  In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podca...

27 Marras 202545min

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

20 Marras 20251h 3min

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Marras 202540min

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

30 Loka 20251h 6min

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

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