Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble Skincare has been one of the most talked-about Gen-Z-focused beauty brands since launching in November 2020. “My passion was always about creating brands that could emotionally connect to consumers,” said founder and CEO Shai Eisenman on the latest episode of the Glossy Beauty podcast. Eisenman began her entrepreneurial journey at just 21 years old. Out of the gate, Bubble launched its affordable skin-care products with fun packaging through its own direct-to-consumer website, but in June 2021, it went big, launching in 3,900 Walmart stores. While Walmart was seemingly an unusual beauty retailer to partner with, Eisenman said that 42% of U.S. teens shop at Walmart once or twice a month for skin-care products. Since its debut, Bubble has seen week-over-week sales growth in Walmart, and Bubble has been a key pillar of the retailer's larger beauty strategy. Since the very beginning, Bubble has engaged with Gen Z; the company’s first focus groups were comprised of teens who provided feedback on the brand’s initial product lineup and formulations, as well as branding and marketing strategies. Eisenman engaged friends and family members' teens in exchange for Sephora gift cards. Looking ahead, Bubble is focused on further customizing its product offerings to satisfy customers' wants and needs. Additionally, the company is launching over-the-counter products which will enable it to steal more market share from heritage skin-care brands like Clearasil and Neutrogena.

Jaksot(380)

Sephora welcomes Gen Alpha shoppers with brands designed for them

Sephora welcomes Gen Alpha shoppers with brands designed for them

On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own rig...

9 Loka 202540min

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

2 Loka 202551min

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

25 Syys 202552min

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

18 Syys 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Syys 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

4 Syys 202551min

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Elo 202545min

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Host Lexy Lebsack is joined by reporter Melissa Daniels from Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to walk through this week’s biggest beauty news stories...

21 Elo 20251h 9min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi