Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble Skincare has been one of the most talked-about Gen-Z-focused beauty brands since launching in November 2020. “My passion was always about creating brands that could emotionally connect to consumers,” said founder and CEO Shai Eisenman on the latest episode of the Glossy Beauty podcast. Eisenman began her entrepreneurial journey at just 21 years old. Out of the gate, Bubble launched its affordable skin-care products with fun packaging through its own direct-to-consumer website, but in June 2021, it went big, launching in 3,900 Walmart stores. While Walmart was seemingly an unusual beauty retailer to partner with, Eisenman said that 42% of U.S. teens shop at Walmart once or twice a month for skin-care products. Since its debut, Bubble has seen week-over-week sales growth in Walmart, and Bubble has been a key pillar of the retailer's larger beauty strategy. Since the very beginning, Bubble has engaged with Gen Z; the company’s first focus groups were comprised of teens who provided feedback on the brand’s initial product lineup and formulations, as well as branding and marketing strategies. Eisenman engaged friends and family members' teens in exchange for Sephora gift cards. Looking ahead, Bubble is focused on further customizing its product offerings to satisfy customers' wants and needs. Additionally, the company is launching over-the-counter products which will enable it to steal more market share from heritage skin-care brands like Clearasil and Neutrogena.

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Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

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What beauty products do teens want for the holidays?

What beauty products do teens want for the holidays?

On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

4 Joulu 202545min

Special Crossover Episode: The Shopper’s Black Friday Playbook

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How can shoppers, brands and retailers win Black Friday?  In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podca...

27 Marras 202545min

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

20 Marras 20251h 3min

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Marras 202540min

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

30 Loka 20251h 6min

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading crea...

23 Loka 202555min

Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick...

16 Loka 202546min

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