Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Lisa Guerrera and Emmy Ketcham, co-founders of Experiment, met in 2019 at an event for the Sephora Accelerate program, which Guerrera participated in with her first business. Together, they soft-launched their skin-care brand in 2020 with a lime-green silicone sheet mask. Since then, the brand has grown to include products including a glycerin-based hydrating serum, a “micro-slugging” oil gel and a lip balm. Its first cleanser will launch in a few weeks. In April, Experiment announced a $3.3 million seed round, led by Greycroft. On this week’s episode of the Glossy Beauty Podcast, the duo discusses how they launched the company with $8,500, why theirs is a brand for the “nerdy, smart girl" and why science ultimately beat out "clean" beauty.

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Bonus Anniversary Episode: Highlights from The Glossy Beauty Podcast's first year

Bonus Anniversary Episode: Highlights from The Glossy Beauty Podcast's first year

Today, the Glossy Beauty Podcast turns 1. If you've been listening, you know that, every week, we speak with the people making change happen in the beauty and wellness industries. For this special ann...

6 Marras 201920min

Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over'

Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over'

When Virtue Labs founder and CEO Melisse Shaban was first introduced to a new technical process for extracting keratin, which promised to upend the world of hair care, she was skeptical. "These guys s...

31 Loka 201936min

Moon Juice founder Amanda Chantal Bacon on bringing research to the wellness industry

Moon Juice founder Amanda Chantal Bacon on bringing research to the wellness industry

Amanda Chantal Bacon is often ranked alongside Gwyneth Paltrow when it comes to seminal figures in wellness. But that's not to say she's fully comfortable with it. "I try to stay out of the fray of wh...

24 Loka 201936min

Go-To Skin Care's Zoë Foster Blake on bringing her beauty line to the US

Go-To Skin Care's Zoë Foster Blake on bringing her beauty line to the US

Zoë Foster Blake, the founder and chief creative office of DTC-first company Go-To Skin Care, has found many opposing marketing dynamics between her home country of Australia compared to the U.S. "In ...

17 Loka 201929min

Madison Reed's Amy Errett on disrupting the classic hair salon business

Madison Reed's Amy Errett on disrupting the classic hair salon business

"At a certain age, every woman colors their hair," said Amy Errett on this week's Glossy Beauty Podcast. As the CEO and founder of the rapidly growing hair-color brand Madison Reed, she would know. Co...

10 Loka 201929min

Bobbi Brown on work (and life) after Estée Lauder Companies: 'Honestly, best thing that ever happened to me'

Bobbi Brown on work (and life) after Estée Lauder Companies: 'Honestly, best thing that ever happened to me'

This week, beauty editor Priya Rao sits down with Bobbi Brown, the CEO of Beauty Evolution and founder of Bobbi Brown Cosmetics. Brown discusses her career's origin story in unwittingly creating the "...

3 Loka 201931min

Olivia Garden co-owner Anne Maza: 'A product might take four to seven years to bring to market'

Olivia Garden co-owner Anne Maza: 'A product might take four to seven years to bring to market'

This week, beauty editor Priya Rao sits down with Anne Maza, the co-owner and vice president of sales and marketing at hair brand Olivia Garden. Maza discusses evolving a 52-year-old brand for today's...

26 Syys 201931min

Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

This week, beauty editor Priya Rao sits down with Katia Beauchamp, CEO and co-founder of Birchbox, the company that sends monthly packages with a few samples of beauty products -- after that, it's up ...

19 Syys 201925min

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