Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Lisa Guerrera and Emmy Ketcham, co-founders of Experiment, met in 2019 at an event for the Sephora Accelerate program, which Guerrera participated in with her first business. Together, they soft-launched their skin-care brand in 2020 with a lime-green silicone sheet mask. Since then, the brand has grown to include products including a glycerin-based hydrating serum, a “micro-slugging” oil gel and a lip balm. Its first cleanser will launch in a few weeks. In April, Experiment announced a $3.3 million seed round, led by Greycroft. On this week’s episode of the Glossy Beauty Podcast, the duo discusses how they launched the company with $8,500, why theirs is a brand for the “nerdy, smart girl" and why science ultimately beat out "clean" beauty.

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Hims and Hers' Hilary Coles: “We are defining our own category”

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29 Elo 201929min

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22 Elo 201930min

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Perfect Corp. is on a mission to transform the beauty industry through AR and AI innovation. For Alice Chang, the CEO of the Taiwanese tech company, it all started when she realized the power of givin...

15 Elo 201936min

Lord Jones' Robert Rosenheck: We need more regulation and education on CBD

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Unlike those suddenly hopping on the bandwagon, Robert Rosenheck has been working in cannabis for years. Growing up in a conservative family, Rosenheck avoided the recreational drug until finally samp...

8 Elo 201929min

Violet Grey's April Uchitel: Creating connections is the power of content

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Since its launch in 2012, Violet Grey has made a name for itself among multi-brand beauty retailers, thanks to a carefully curated selection of products that helps consumers cut through the clutter an...

1 Elo 201935min

 Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'

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John Demsey has spent over 13 years working at the Estée Lauder Companies, and throughout that time, he has seen the beauty industry go through massive changes. He's come to realize there's one thing ...

25 Heinä 201945min

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

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When Esi Eggleston Bracey began her career nearly three decades ago at Proctor & Gamble, she wanted to find a way to help brands solve the problems their consumers were experiencing in their everyday ...

18 Heinä 201935min

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