Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Sulewski also has 2 million followers, and she has yet another 1.1 million on TikTok. Last year, she translated her success as a creator into the launch of her brand, Cyklar, which she bootstrapped and debuted with one product, a body cream. In March of this year, Cyklar received investment from The Center, the brand incubator and investment firm that runs Phlur, Make, Prequel and Saltair — it sold Naturium to E.l.f. Beauty in August 2023. Now, Cyklar is relaunching with a wider product range, including four body washes and four body lotions, which will be sold direct-to-consumer. On this week’s episode of the Glossy Beauty Podcast, Sulewski discusses self-funding the brand to get it off the ground, deciding to take on investment and emphasizing fragrance in the brand's second iteration.

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Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

11 Joulu 202553min

What beauty products do teens want for the holidays?

What beauty products do teens want for the holidays?

On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

4 Joulu 202545min

Special Crossover Episode: The Shopper’s Black Friday Playbook

Special Crossover Episode: The Shopper’s Black Friday Playbook

How can shoppers, brands and retailers win Black Friday?  In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podca...

27 Marras 202545min

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

20 Marras 20251h 3min

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Marras 202540min

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

30 Loka 20251h 6min

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading crea...

23 Loka 202555min

Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick...

16 Loka 202546min

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