JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

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AmorePacific U.S. President and General Manager Jessica Hanson on the lasting power of K-Beauty in a pandemic

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Beautycounter CEO and founder Gregg Renfrew on the opportunity and responsibility to succeed

Beautycounter CEO and founder Gregg Renfrew on the opportunity and responsibility to succeed

Beautycounter isn't your typical beauty brand. Given its network of roughly 50,000 independent consultants marketing and selling its products, company founder and CEO Gregg Renfrew feels "an enormous ...

23 Huhti 202037min

ReVive Skincare CEO Elana Drell-Szyfer on navigating crises in the beauty industry

ReVive Skincare CEO Elana Drell-Szyfer on navigating crises in the beauty industry

RéVive Skincare CEO Elana Drell-Szyfer has been in the beauty industry long enough to weather past global crises. "I've lived through them all," she said on this week's episode of the Glossy Beauty Po...

16 Huhti 202036min

Sylvie Chantecaille on selling luxury beauty online without Amazon's help

Sylvie Chantecaille on selling luxury beauty online without Amazon's help

Sylvie Chantecaille has no illusions about the commercial difficulties presented by the coronavirus pandemic. "Basically our business went dead overnight," she said of her eponymous prestige beauty co...

9 Huhti 202036min

Josh Wood on his hair-color business during the pandemic: 'DTC has gone crazy'

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Like many entrepreneurs, hair colorist Josh Wood has had to change how he does business in the midst of the pandemic. "We have no salon operations at the moment, but boy oh boy, the DTC has gone crazy...

2 Huhti 202035min

BeautyBio's Jamie O'Banion on a CEO's responsibility to plan for the 'worst-case scenario'

BeautyBio's Jamie O'Banion on a CEO's responsibility to plan for the 'worst-case scenario'

BeautyBio founder and CEO Jamie O'Banion describes part of her job as "always thinking through worst-case scenario and planning for it." With the coronavirus pandemic overtaking consumers' health and ...

26 Maalis 202033min

Ilia Beauty founder Sasha Plavsic on riding the clean category's 'extreme growth pattern'

Ilia Beauty founder Sasha Plavsic on riding the clean category's 'extreme growth pattern'

Sasha Plavsic is pretty clear that she picked the right beauty category to start a business in. "The clean category, as they're calling it now, is on an extreme growth pattern," Plavsic said on the Gl...

19 Maalis 202032min

Drew Elliott: 'I've always thought of MAC as being at the center of pop culture'

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When Kim Kardashian 'broke the internet' by way of a photo shoot in Paper magazine, Drew Elliott was its chief creative officer. Now a few months into his new role as global creative director at MAC C...

12 Maalis 202028min

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