JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

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First Aid Beauty founder and CEO Lilli Gordon developing and selling one of the first clean brands

First Aid Beauty founder and CEO Lilli Gordon developing and selling one of the first clean brands

Lilli Gordon knew she wanted to start a beauty company before even settling on its place in the market. "I was studying the landscape because I had this crazy idea that I wanted to start my own beauty...

5 Maalis 202033min

Kopari Beauty co-founder Gigi Goldman on how coconut oil is the new Windex

Kopari Beauty co-founder Gigi Goldman on how coconut oil is the new Windex

Before co-founding Kopari Beauty with Kiana Cabell, James Brennan and her husband Bryce, Gigi Goldman was already using its star ingredient with abandon. "I don’t know if you’ve seen ‘My Big Fat Greek...

27 Helmi 202028min

'Talking to those two extremes is where we come alive:' The Inkey List co-founders Colette Laxton and Mark Curry on their skin care brand

'Talking to those two extremes is where we come alive:' The Inkey List co-founders Colette Laxton and Mark Curry on their skin care brand

"We've been in failed startups, we've been in tough times in early days," said The Inkey List co-founder Mark Curry. But Curry credited early business non-starts for the cautious and measured way he a...

20 Helmi 202037min

E.l.f. Cosmetics CEO Tarang Amin on the strategies that turned the beauty company around

E.l.f. Cosmetics CEO Tarang Amin on the strategies that turned the beauty company around

When E.l.f. Cosmetics went public in 2016 after a majority investment from TPG just two years earlier, it seemed like the sky was the limit for the millennial-minded beauty brand. "E.l.f. has always b...

13 Helmi 202027min

Francesco Clark on founding, selling and buying back his skin care company

Francesco Clark on founding, selling and buying back his skin care company

When Francesco Clark started experimenting with skin care formulas, it was to help himself. At 24, a diving accident left him paralyzed from the neck down. That might sound like the beginning of Clark...

6 Helmi 202035min

Beautyblender founder and CEO Rea Ann Silva on elevating "a throwaway product"

Beautyblender founder and CEO Rea Ann Silva on elevating "a throwaway product"

As a makeup artist for 25 years, Rea Ann Silva was intimately familiar with the pain points for those in her line of work. She tried to avoid bringing unwieldy airbrush kits on set when she could, and...

30 Tammi 202033min

Annie Lawless on making lipstick that's safe enough to eat

Annie Lawless on making lipstick that's safe enough to eat

Annie Lawless is on a mission to make clean makeup as luxurious as its classic counterparts. "As a makeup girl who loves full coverage and wears a full face of makeup every day, I just couldn't find c...

23 Tammi 202035min

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, w...

16 Tammi 202033min

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