Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
Sounds Profitable13 Loka 2023

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada’s new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio’s Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant’s content data with Podder’s demographic analytics.

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Netflix Podcasting Data, YouTube Updates Livestream Ads, & More

Netflix Podcasting Data, YouTube Updates Livestream Ads, & More

This week in the business of podcasting:Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-fir...

17 Huhti 8min

Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More

Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More

Today in the business of podcasting:Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voi...

16 Huhti 6min

The AI Enthusiasm Gap: Listeners Vs. Watchers

The AI Enthusiasm Gap: Listeners Vs. Watchers

A look at how audiences that consume media differently feel about AI generated voices.Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their conten...

16 Huhti 5min

Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More

Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the org...

15 Huhti 5min

Outsiders Buying Podcasts, Cloned Popular Show Art, & More

Outsiders Buying Podcasts, Cloned Popular Show Art, & More

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in ...

14 Huhti 6min

New Netflix Podcast Data, Attention Metrics vs. Consumption, & More

New Netflix Podcast Data, Attention Metrics vs. Consumption, & More

Today in the business of podcasting:Register for Audio Primes: The People Who Listen to Podcasts.The Podcast Show London 2026 will take place May 20 and 21 at the Business Design Centre in Islington, ...

13 Huhti 5min

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered ...

10 Huhti 9min

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reports that the Business of Podcasting programming track at Advertising Week Europe drew nearly 450 unique attendees across 16...

9 Huhti 4min

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