Sounds Profitable20 Loka 2023

YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape Study Spotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits:

Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast Landscape study are pretty confident in what qualifies as a podcast.
YouTube passes Netflix as top video source for teens by Kif Leswing. A long-running Piper Sandler study finds for the first time ever YouTube has passed Netflix as top video source for teens. Given the many podcasts Netflix has commissioned, one wonders how much teen traffic they’d regain if those podcasts were also available in the Netflix app.
Brands are taking notice of Gen Alpha by Jasmine Sheena. Given existing legislation makes existing targeting methods difficult as the oldest Gen Alpha member is 13, brands are resorting to more creative projects to meet younger audiences where they’re at, which could include the rising popularity of Kids & Family podcasts.
ARN takeover bid for SCA by Chris Pash. If successful, the acquisition bid would lead to Australia having two national media organizations with independent ownership of each other.
Streaming-powered tools come to Spotify from PodNews. The new system will allow users to upload and monetize video podcasts on Spotify, access enhanced analytics reporting, and use a new clickable promo system to cross-promote an episode with other podcasts on Spotify.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(971)

$8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertisi...

20 Huhti 6min

Netflix Podcasting Data, YouTube Updates Livestream Ads, & More

This week in the business of podcasting:Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-fir...

17 Huhti 8min

Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More

Today in the business of podcasting:Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voi...

16 Huhti 6min

The AI Enthusiasm Gap: Listeners Vs. Watchers

A look at how audiences that consume media differently feel about AI generated voices.Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their conten...

16 Huhti 5min

Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the org...

15 Huhti 5min

Outsiders Buying Podcasts, Cloned Popular Show Art, & More

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in ...

14 Huhti 6min

New Netflix Podcast Data, Attention Metrics vs. Consumption, & More

Today in the business of podcasting:Register for Audio Primes: The People Who Listen to Podcasts.The Podcast Show London 2026 will take place May 20 and 21 at the Business Design Centre in Islington, ...

13 Huhti 5min

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered ...

10 Huhti 9min