Sounds Profitable20 Loka 2023

YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape Study Spotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits:

Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast Landscape study are pretty confident in what qualifies as a podcast.
YouTube passes Netflix as top video source for teens by Kif Leswing. A long-running Piper Sandler study finds for the first time ever YouTube has passed Netflix as top video source for teens. Given the many podcasts Netflix has commissioned, one wonders how much teen traffic they’d regain if those podcasts were also available in the Netflix app.
Brands are taking notice of Gen Alpha by Jasmine Sheena. Given existing legislation makes existing targeting methods difficult as the oldest Gen Alpha member is 13, brands are resorting to more creative projects to meet younger audiences where they’re at, which could include the rising popularity of Kids & Family podcasts.
ARN takeover bid for SCA by Chris Pash. If successful, the acquisition bid would lead to Australia having two national media organizations with independent ownership of each other.
Streaming-powered tools come to Spotify from PodNews. The new system will allow users to upload and monetize video podcasts on Spotify, access enhanced analytics reporting, and use a new clickable promo system to cross-promote an episode with other podcasts on Spotify.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(975)

Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Today in the business of podcasting:Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP, combining Amazon...

18 Maalis 5min

Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More

Today in the business of podcasting:Table Read, a fiction podcast featuring award-winning actors performing unproduced film and TV scripts, completed its first-ever live recording at Podcast Movement ...

17 Maalis 4min

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

Today in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others, and marked its...

16 Maalis 7min

Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More

This week in the business of podcasting:Podcast Movement Evolutions has taken over SKYBOX on 6th at SXSW 2026 through Sunday, with no badge or ticket required, featuring live tapings tonight from Tabl...

13 Maalis 9min

Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More

Today in the business of podcasting:Sounds Profitable's Bryan Barletta argues the big picture of Apple Podcasts' HLS announcement. It's less about video podcasting and more about what happens when an ...

12 Maalis 7min

Libsyn Hits Record Payouts, New LA Creator Summit, & More

Today in the business of podcasting:Podcast Movement Evolutions kicks off this Friday at SKYBOX on 6th in Austin, a free three-day event with 400-person capacity plus overflow, featuring curated panel...

11 Maalis 4min

The Bigger Picture Behind Apple HLS

Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry.Apple Podcasts is rolling out support for HTTP Live Streaming (HLS). Bryan Barletta breaks down what HLS actual...

11 Maalis 13min

Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More

Today in the business of podcasting:Podbean has pulled its dynamic ad insertion tool PodAds from the U.K., Europe, and EEA, citing evolving global privacy regulations and a shift in internal product f...

10 Maalis 6min