Sounds Profitable3 Marras 2023

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one’s Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1090)

Apple Talks HLS, Audible Debuts NielsenIQ Spoken Word Data, & More

Today in the business of podcasting:Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience mor...

12 Loka 7min

The New Rules of Podcast Advertising, Automating the Average, & More

This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...

9 Loka 11min

Resetting Podcasting's Thermostat, Ad Spend Increase, & More

Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...

8 Loka 6min

Reset Your Thermostat

This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. ...

8 Loka 10min

Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More

Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...

7 Loka 7min

Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More

Today in the business of podcasting:Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to pr...

6 Loka 7min

Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More

This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...

2 Loka 9min

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Today in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video ...

1 Loka 7min