Sounds Profitable3 Marras 2023

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one’s Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

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Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a pod...

9 Huhti 6min

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Today in the business of podcasting:Soros Fund Management is leading an investment round in MeidasTouch Network, the progressive media company behind The MeidasTouch Podcast. The move follows prior So...

8 Huhti 6min

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot ...

7 Huhti 6min

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris ...

6 Huhti 5min

Podcast Consumption in Japan, Podcasts on beehiiv, & More

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastr...

3 Huhti 9min

Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core p...

2 Huhti 4min

Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom We...

1 Huhti 9min

The Center Cannot Hold

Podcast holdouts aren’t missing content. They’re missing a signal strong enough to cut through the platforms they already use—and moderate voices can’t generate that signal.Why do politically moderate...

1 Huhti 10min