Sounds Profitable1 Joulu 2023

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017 Ad Revenue Growing Faster Than Expected Podcast Guesting Drives Defector Subscriptions Branded Podcast Enables Better Coverage, Connection With FansQuick Hits:Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.Age of Audio: A Tale of Modern Audio Storytelling. Podcast producer Ronald Young Jr. has published a trailer and IndieGoGo campaign to fund the completion of a documentary about the evolution of narrative audio in podcasting, featuring interviews with notable podcasters like Ira Glass, Avery Trufelman, and our very own Tom Webster. How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics. Spotify’s global director of demand marketing talks through the power of effective advertising and highlights the key ingredient of a well-produced, authentic ad creative. Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White. Audio fiction production company Realm has signed a deal with IGN to produce podcasts based on video game IP. Given the size and connections of IGN, this could lead to a whole new niche of licensed audio fiction based on video games. New Podcast Audience Profiles Now Available for Publishers in the Australian Podcast Ranker. Triton Digital and Commercial Radio & Audio have announced new podcast audience profiles are now available with the launch of Podcast Metrics Demos+

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Jaksot(971)

The Real Shift In Spoken Word

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Maalis 12min

Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Maalis 5min

SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Maalis 7min

Identifying Podcast Ad Skips, PM Heads to NYC, & More

This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-c...

27 Helmi 11min

Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More

Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look ...

26 Helmi 6min

2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More

Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word shar...

25 Helmi 6min

Two People on a Couch

The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by ...

25 Helmi 8min

Ambies Livestreaming Tonight, Australia's Podcast Growth, & More

Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, a...

24 Helmi 7min